Bring back the kampung spirit of giving and sharing over food with Sunshine Bakeries on this World Bread Day which falls on 16 October. The home-grown 90-year heritage bakery is rallying Singapore to “Share the Sunshine Love” with their neighbours. This can be done nominating their block to receive Sunshine’s well-loved Wholemeal Cream Buns. 10,000 households islandwide will each receive 4 freshly-baked wholemeal cream buns of Singapore’s best-loved flavours between 16 October and end October.

From 8 to 19 October, members of the public can visit http://bit.ly/SharetheSunshineLove to nominate their blocks to receive the buns. Successful submissions will be informed and the buns will be distributed on weekends starting from 16 October. Sunshine will deliver the buns directly to each household. Families who would prefer not to keep the buns are encouraged to share them with their neighbours, or re-gift them to their friends or loved ones. The initiative is open to all and no purchase is required to participate in the nomination.

“As Singapore’s first bakery, Sunshine is marking 90 years of bread crafting amidst extraordinary times. We have witnessed how the community has rallied together staying united and cooperative in adhering to social distancing and limiting social interactions to keep each other safe. Sunshine’s Share the Sunshine Love initiative hopes to rekindle the spirit of camaraderie and giving on this year’s World Bread Day, by sharing a healthy and tasty treat with neighbours and cheering each other on as we continue to remain vigilant,” said Michelle Ang, Head of Marketing, Sunshine Bakeries.

For more details on World Bread Day “Share the Sunshine Love” initiative, please visit www.sunshine.com.sg.

About Sunshine Bakeries

Sunshine Bakeries – Singapore’s pioneer bakery began nourishing Singaporeans since 1930 and has grown to be one of the largest bread manufacturers in Singapore. It continues to be one of the most endearing brands, producing more than 100,000 loaves of fresh bread daily. Sunshine Bakeries is always at the forefront of product innovation, maintaining its foothold as one of the leading names in Singapore’s consumer packaged food industries with the highest quality standards.

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