Charlene Koh, a cancer survivor, an entrepreneur and co-founder of dating app Paktor, launched Breathe Essentials Co (“Breathe Essentials”), in commemoration of Breast Cancer Awareness month.
Breathe Essentials is a homegrown brand dedicated to providing ongoing year-round support and commitment to breast cancer awareness by contributing 10% of her sales proceeds to the Breast Cancer Foundation (BCF).
How It All Began
Charlene was diagnosed with Stage One breast cancer in 2019 when she was only 35. After an arduous journey battling the disease over the year, she is now cancer-free and is ready to move on to the next stage of her entrepreneur career.
“Through Breathe Essentials, I want to encourage and empower people who are in a vulnerable and difficult position I once found myself in. In the toughest period of my cancer treatment, I found that aromatherapy and essential oils helped me greatly in coping mentally. I want to bring this solace to Singaporeans who can benefit through my brand.”
Breathe Essentials has a range of aromatherapy products including organic-certified essential oils sourced and distilled in the French Riviera and has worked closely with a 200-year-old European fragrance house to create its hand-poured scented candles.
Finding the Right Essential Oils for You
Breathe Essentials has 10 different scented organic essential oils that are 100% natural and pure. The essential oils are great to balance the mind during times of agitation and sadness. They are also great choices to help improve health such as to relieve menstrual discomfort, to help support a healthy respiratory system, and to boost memory retention and alertness.
Home Fragrances – Candles
Breathe Essentials’s 100% cocosoy wax candles are all hand poured with love in Singapore. They are free from sulphate, parabens, and phthalates. There is absolutely no animal testing and are totally vegan. Eco-friendly wood wicks are used as it burns cleaner. The variety of wax candles’ scents are intriguing and cozy to your home too.
Refreshing and Disinfecting Yoga Mat Spray
The yoga mat spray will leave your mat refreshed and clean. After your practice or workout, spray the mat’s surface and wipe down with a damp cloth. In addition, the yoga mat sprays are made with the same organic essential oils. For a yogi, a good yoga mat spray is a must because the yoga mat spray naturally disinfects!
True Beauty Runs Beyond – You Are Always Beautiful
Breathe Essentials is embarking on an online campaign titled #youarealwaysbeautiful, with the aim of inspiring women who are battling cancer to face their adversities.
Through this campaign, Charlene and four other cancer-surviving women will be sharing their personal cancer journeys, and how they are continuing to live strong, confident, and beautiful, leading life to the fullest despite their cancer history. Their stories will be featuring each week starting from 1 October on Breathe Essentials’ website.
The #youarealwaysbeautiful campaign will also see to the start of building a community of cancer patients and caregivers. Individuals can gain access to the network through Breathe Essentials to gain support and counsel from cancer coaches and supporters.
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