In this special column called the “TLC x Fempreneurs Series”, we will be featuring inspiring Female Entrepreneurs (Fempreneurs) in short. You will be able to have a sneak peek at their mindsets and their daily habits.
Believe in the power of community. On some days when you feel big goals are impossible, or when you feel like giving up, you need to lean on your like-minded community. You can even “borrow” motivation, and in turn “return” with your own inspiring stories to pay it forward.
Meet Marsya Ruzana Aw (First Principles Education)
TLC x Fempreneurs Series: Marsya Ruzana Aw (First Principles Education)
Tell us a little about yourself. What is your business/ brand about?
I’m 27 this year and a proud mum of two, soon to be three! I graduated with a degree in Physics from NTU and joined First Principles Education as their first full-time hire earlier this year. I currently serve as the Head of Study Skills, where I spearhead innovation in mentoring programs—the first and only study habits transformation initiative in Singapore.
My passion for education stems from over a decade of diverse teaching experience, ranging from primary schools to private tuition centres. I joined First Principles Education because of its inspiring mission: teaching students how to learn, rather than just what to learn.
At First Principles Education, we go beyond traditional tuition by equipping students with essential skills that foster lifelong learning. We focus on nurturing confident, independent learners who are prepared for both academic success and real-life challenges.
What sets us apart is our data-driven approach, grounded in proprietary research involving thousands of local students. This ensures that our techniques are not only proven but also aligned with the MOE system. Through personalised assessments, I ensure all applicants are carefully evaluated to be a good fit before being offered a spot in our mentoring program.
In my role, I also utilise what I’ve learned in my ongoing Master’s in the Science of Learning to implement innovative, student-centred mentoring methods informed by the latest neuroscience research.
Currently, I’m spearheading a campaign to introduce a new A.I.-powered tool developed by First Principles Education. This tool helps students analyse and learn from their mistakes, ensuring they don’t repeat them in the future.
Our ultimate goal is to empower students to build not just knowledge, but also character, adaptability, and the confidence to thrive in an ever-changing world—equipping them with skills that extend far beyond the classroom.
What got you started on your business?
I’ve always been deeply passionate about addressing the challenges in our education system, and over the years, I’ve made it my personal mission to find a solution. One of the biggest problems I see is that many students in Singapore struggle with independent learning—they simply don’t know how to study effectively on their own.
With over eight years of experience as a tutor, I’ve come to realize that tuition isn’t the solution; it’s just a temporary fix. Tuition often becomes a crutch for students, leaving them unable to cope when it’s no longer available. Worse, it adds extra stress and workload, which can weigh heavily on their overall well-being.
I was drawn to join First Principles Education as a full-time educator because it offers something different—a real solution. By teaching students how to learn and helping them develop strong study habits, we empower them to become independent, confident learners who can succeed without constant external support. This approach aligns perfectly with my vision of transforming education and truly equipping students for lifelong learning.
Before you started your business, what did you do on a full-time basis?
Before joining First Principles Education, I worked as a full-time tutor for over eight years. During this time, I gained extensive experience working with students across different levels and backgrounds, helping them tackle academic challenges. However, I also noticed a recurring issue: many students lacked the skills to study independently, relying heavily on tuition as a crutch.
This realisation drove me to seek a more impactful role in education—one that goes beyond just improving grades and focuses on equipping students with the tools to learn effectively on their own. That’s what ultimately led me to join First Principles Education.
Fempreneur Marsya Ruzana Aw With Other Mentors
What were some difficulties you faced in your life and how did you overcome them?
Challenge 1: Transitioning from being a full-time tutor to taking on a leadership role at First Principles Education was a significant shift for me. While I was confident in my teaching abilities, managing a team and developing innovative programs required a completely different skill set.
How I Overcame It: I actively sought advice and mentorship from people who were already excelling in similar leadership roles. Their insights helped me adapt, and I dedicated time to learning new skills like program design and team management. Surrounding myself with supportive colleagues also made the transition smoother.
Challenge 2: Balancing my personal life as a mother of two (soon to be three!) with a demanding professional role has been an ongoing challenge. There were moments when it felt overwhelming to manage both effectively.
How I Overcame It: I focused on time management and setting clear priorities. I also leaned on a strong support system—both at home and at work—to ensure I could give my best to my family and my career. Learning to embrace flexibility and give myself grace during tougher moments has been key.
Key Advice: Whenever I faced difficulties, I found it invaluable to talk to people who were already at a place where I aspired to be. Their experiences and guidance provided me with clarity and actionable steps to move forward.
Fempreneur Marsya Ruzana Aw with Her Team
Who inspires you?
My mother. Every time she faces hardship, her motto is, “It’s not a big deal” and moves on even though it is a big deal! My mother had a very difficult childhood. However, it didn’t stop her from believing in her motto and it was something she demonstrated in her parenting as well. Thanks to her, I’m able to face challenges confidently instead of harping over the problems.
What excites you most about your industry?
What excites me most is the opportunity to work with and meet so many creative, passionate, and hopeful individuals who are dedicating their time and energy to shaping the next generation. It’s inspiring to be part of a community that’s committed to helping young minds grow and empowering them to reach their full potential.
What is your vision / personal motto?
“Learning never stops.” I believe that growth and self-improvement are lifelong journeys. Whether in academics, personal development, or professional life, there’s always something new to discover, refine, and master. This mindset drives everything I do, from helping students become independent learners to continuously evolving in my own career and personal life.
What do you do in your free time as self care? How do you unwind?
I love to read—it’s my go-to for unwinding and self-care. Whether it’s fiction, non-fiction, mangas, or comics, I’m a big reader and enjoy immersing myself in different stories and perspectives. It’s the perfect way to recharge and escape into another world, even if just for a little while.
Fempreneur Series: Marsya Ruzana Aw With Her Friends
How do you think you can help ladies to feel confident and empowered?
My advice is that confidence and empowerment start with the people and influences around you. Surround yourself with those who uplift and inspire you to be your best—both physically and mentally. Be mindful of the media you consume, as it shapes your thoughts and self-perception. Choose positivity, encouragement, and content that fuels your growth and reminds you of your strength.
What is one thing you are grateful for?
I’m incredibly grateful to work at this organisation. Truly. Their forward-thinking approach has given me the opportunity to live my dream every day—prioritising my family while also making a meaningful impact on today’s youth. It’s a privilege to be part of an organisation that aligns so closely with my values and aspirations.
First Principles Education Brand Logo
Do you have any word of advice for other ladies who are starting their business / starting to pursue their dream?
There’s no such thing as a right or wrong decision—there’s only regret. When faced with choices, always go with the one that you believe will leave you with the least regrets. Trust your instincts, take that leap of faith, and remember that every step, even the challenging ones, is part of your growth and journey toward your dreams.
What have you learnt recently that you hope the other ladies can take back?
You can’t do it all—and that’s perfectly okay. It’s important to acknowledge your limits, prioritise what truly matters, and let go of the rest. Build a strong community of support around you, and don’t hesitate to lean on them when needed. Most importantly, pick your battles wisely and focus your energy where it makes the most impact.
Let us know more about what you do!
First Principles Education focuses on teaching students how to learn, not just how to achieve better grades. Our data-driven approach, backed by proprietary research, tailors programs to each student’s needs, nurturing lifelong learning habits and preparing them for academic success and future challenges.
You may also find us featured on TODAY, CNA, and Business Insider.
Connect with Marsya Ruzana Aw (First Principles Education)
Website: https://firstprinciples.com.sg
Facebook: https://www.facebook.com/firstprinciplesedu/
LinkedIn: https://sg.linkedin.com/company/first-principles-education
Are you a Fempreneur too?
Connect with us – we’d love to feature you! Say hi to us at hello@theladiescue.com or reach out to us via our social media.
Read TLC x Fempreneur Series:
- Janet Ng, The Red Wedding (Singapore)
- Margaret Wu, For Beloved One (Singapore)
- Maddy Barber, Madly Gems (Singapore)
- Dr. Menka Gupta, Nutra Nourish (Singapore)
- Vikki Tear, SoyCraft (Singapore)
- Ezza Yusof, 2morrow Official (Malaysia)
- Julie Yim, Lilin+Co (Malaysia)
- Zairin Azman, UMMA (Malaysia)
- Liza Morales, Ecotecture Design Studio (Philippines)
- Lily Pham, Asiawide Business Consulting and Trading (Vietnam)
- Elke Pascoe, LittleOak (Australia)