This holiday season, global skincare brand SK-II gears up for a celebration like no other with the launch of its New SK-II PITERA™ Essence Street Art Limited Edition — re-imagined in bold and edgy street art inspired designs as the Best Gift for Crystal Clear Skin.
In an unforgettable celebration, street art and gifting come alive in an imaginary futuristic world featuring actress Haruka Ayase, Chloe Moretz, and singer-songwriter Leah Dou. Dancing, singing, and playfully passing along the New SK-II PITERA™ Essence Street Art Limited Edition, the three celebrities come together in the chorus for the first time in a global remix of iconic pop classic “Fantasy” by Mariah Carey sung in three different languages.
“This has been an unprecedented year for everyone. We wanted to give everyone a little reason to celebrate in this season of giving.” shared Sandeep Seth, Chief Executive Officer, Global SK-II “At SK-II, we are always finding new ways of connecting with our consumers—to share our love for PITERA™ and the gift of Crystal Clear Skin. This year, we brought together elements of pop culture—street art, music, and our brand ambassadors–Haruka Ayase, Chloe Moretz, and Leah Dou to reimagine our holiday gifting campaign with our new SK-II PITERATM Essence Street Art Limited Edition.”
Essentially unchanged for 40 years, Facial Treatment Essence is SK-II’s signature and most-awarded bestseller1. With more than 90% PITERA™, Facial Treatment Essence is loved by millions of women around the world for its transformative power to Crystal Clear Skin.
The secret behind PITERA™ was unlocked 40 years ago in a sake brewery in Japan based on the chance observation of miraculously youthful-looking hands in stark contrast to an old Toji’s wrinkled face.
Celebrate with the new SK-II PITERA™ Essence Street Art Limited Edition as the best gift for Crystal Clear Skin this holiday season. For more information, visit https://sk-ii.com.sg.
For nearly 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient PITERA™, SK-II’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Since then, SK-II with PITERATM has become a special secret shared by celebrities all over the world such as Tangwei, Ni Ni, Chun Xia, Haruka Ayase, Kasumi Arimura, Naomi Watanabe, and Chloe Grace Moretz.
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