TLC x Fempreneurs Series: Rina Lee (Rina Lee Jewellery)

Believe in the power of community. On some days when you feel big goals are impossible, or when you feel like giving up, you need to lean on your like-minded community. You can even “borrow” motivation, and in turn “return” with your own inspiring stories to pay it forward.

In this special column called the “TLC x Fempreneurs Series”, we will be featuring inspiring Female Entrepreneurs (Fempreneurs) in short. You will be able to have a sneak peek at their mindsets and their daily habits.

Meet Rina Lee

Rina Lee

Tell us a little about yourself.

My name is Rina Lee. I am the founder and designer of Rina Lee Jewellery, a contemporary fine and demi-fine jewellery brand in Singapore. My jewellery pieces tell stories of self-love, courage and strength.

What got you started on your business? 

Since young, having my own business was a dream of mine. I see jewellery as wearable art and as a form of self expression. RLJ was a platform for me to express my creativity and ideas, as well as inspire and empower women to be the best versions of themselves.

Before you started on your business, what did you do on a full time basis? 

Before I started RLJ, I was a secondary school Art teacher. I taught for close to 8 years before I took the leap of faith to do my business full time. It was not an easy decision, but in the end I listened to my heart, and had no regrets since.

What were some difficulties you faced in your life and how did you overcome them?

I believe the biggest challenge I face on a daily basis is battling self doubt and learning to trust and be patient with the journey that I am on. I can sometimes be overly critical and hard on myself. Feelings of not being good enough are a constant struggle for me.

When I find myself in a negative head space or feeling low, I’ll cleanse my energy with palo santo and/or play with my singing bowl. It helps with balancing my thoughts and emotions. Positive self-talk is also another method I do often. Speaking “I AM” affirmations aloud helps with boosting my self-confidence. Surrounding myself with positive and loving people whom I know has my best interest encourages me too.

What is your vision / personal motto?

I am a huge self-love advocate. My personal motto is ‘Love yourself, transform your life”. Having gone through several failed relationships and personal struggles, I have learnt the importance of self-love. It is through accepting myself, knowing my worth and boundaries that I learnt some hard lessons. It is a continuous journey that I am on, that I wish to share and translate to my work.

Rina Lee

Who inspires you? 

The Universe and Mother Nature inspires my creations, words and ideas that I put forth into the world. Mother Nature is boundless and if you observe closely, you will find daily wonders.

Do you have any word of advice for other ladies who are starting their business / starting to pursue their dream?

Persistence, grit and faith. Believe in yourself when no one else does. As cliche as it may sound, you are your best cheerleader. You will face rejections and/or people who will not believe in your dreams or ideas, but know that is all part of your soul journey to be a stronger and wiser you. Have patience and trust the process. If something does not go according to plan, have faith that it is only a detour and that you will be shown a better route.

Lastly, be clear on the vision you have for your business. What do you stand for and how does your service/product make a difference to the world? These are the questions you need to ask yourself and be clear about before starting your business.

How do you think you can help ladies to feel confident and empowered?

Through counsel and encouragements. I like to post motivational quotes and affirmations on my social pages to inspire and encourage my audience, at the same time it acts as a reminder to me. I have a blog on my site where I share stories of my personal journey and experiences. I have also recently started an interview series on my site, called “SHE In Focus”, where I interview inspiring women to uplift and inspire others.

What excites you most about your industry?

New and innovative ways of making jewellery such as 3D printing and wearable botanical.

Rina Lee Jewellery, RLJ

What have you learnt recently that you hope the other ladies can take back?

I have recently learnt that it is important to stand by your beliefs and decisions, even if you do not feel 100% certain. You got to fake it till you make it! If you are unsure or come off the slightest bit insecure about your decision, people are going to sense that. Though I must say that being honest and genuine does help you with getting what you want too.

What do you do in your free time as self care? How do you unwind? 

I make a conscious effort to schedule in time to workout twice a week. Working out makes me feel good about myself and helps me have clarity of thought. Lighting a scented candle and using essential oils even while i’m working helps lift my mood and makes me feel pampered.

What is one thing you are grateful for?

Good health. With the current pandemic, I am grateful for a healthy mind, body and spirit.

Rina Lee Jewellery, RLJ

Let us know more about what you do!

Rina Lee Jewellery tells stories of self-love, courage and strength that will complement your conquest. Be it battling naysayers, negative vibes, or simply on a journey to self-love, our jewellery will ensure you look elegant, stylish and luxurious throughout your day, and all at an affordable price point.

Rina Lee Jewellery was also featured in Elle Singapore, HerWorld Bride, Female Singapore, Honeycombers, Women’s Weekly Singapore.

Rina Lee Jewellery, RLJ

Connect with Rina Lee Jewellery!

Website: www.rinaleejewellery.com
Instagram: https://www.instagram.com/rljewellery
Facebook: https://www.facebook.com/shoprinalee

Are you a Fempreneur too?

Connect with us – we’d love to feature you! Say hi to us at [email protected] or reach out to us via our social media.

Read TLC x Fempreneur Series:

The rest of the Fempreneur interviews can be found here.


Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

The Ladies Cue
The Ladies Cuehttps://theladiescue.com
The Ladies Cue is a Lifestyle Community across Asia (Founded in Singapore) that brings ladies trends and happenings about Beauty & Wellness, Food, Fashion, Travel and Parenting through digital and offline platforms.
The Ladies Cue is a Lifestyle Community across Asia (Founded in Singapore) that brings ladies trends and happenings about Beauty & Wellness, Food, Fashion, Travel and Parenting through digital and offline platforms.

Must Read

There are no products