Believe in the power of community. On some days when you feel big goals are impossible, or when you feel like giving up, you need to lean on your like-minded community. You can even “borrow” motivation, and in turn “return” with your own inspiring stories to pay it forward.
In this special column called the “TLC x Fempreneurs Series”, we will be featuring inspiring Female Entrepreneurs (Fempreneurs) in short. You will be able to have a sneak peek at their mindsets and their daily habits.
Meet Anna Lim
Tell us a little about yourself.
My name is Anna and I’ve been an entrepreneur in the beauty industry for the past 4 years.
My brand and business is headlined as Limmy’s, with 2 outlets as Limmy’s Nail and Beauty Lounge opened in 2016 (Rangoon) & 2017 (Alexandra) and my third outlet, Limmy’s Aesthetics, opened at Orchard Central early this year.
Limmy’s outlets are branded and designed as cozy, modern, and minimalist styled beauty sanctuaries.
We pride ourselves in providing exquisite, hygienic and unique nail, beauty and aesthetic services to all our patrons.
With a decadent range of designs to offer and top of the line beauty products and services that we spoil on all our clientele, we aim to be the benchmark amongst beauty salons for both impeccable quality and ageless design to suit the fancy of any woman’s needs.
Our desire is for each and every customer of ours to have a personal, wonderful, luxurious, relaxing and holistic experience with us and our services provided. We’ll take care of your beauty needs for you, all you’d need to do is sit back, relax and trust that you’re being served by the best in the beauty line, Limmy’s.
What got you started on your business?
I have been a patron to multiple salons, be it for eyelash, facial, nail services but I never truly felt at home. I see that many in the beauty industry do not truly look out for what’s best for their customer – to align with what’s trending in the beauty industry.
I wanted to introduce services to not just cater to customers who needed the service, but also to entertain those who want to feel actual comfort, homeliness while receiving the best treatment/service possible in the beauty industry. That is my ultimate goal.
Before you started on your business, what did you do on a full time basis?
Before this, I run an online business that retails in beauty and slimming products. I still do! This company is now known as Dollar Shape Club, and I run this together with my husband. He has been my pillar of strength and is supportive in all my endeavors. Right now, we still run this business full-time to coach and guide people how to best run online businesses/e-commerce platforms along with our exceptionally successful range of “Slimmy” products, namely Slimmy Fibre 80XT & Slimmy Milk Tea.
What were some difficulties you faced in your life and how did you overcome them?
Everyone faces difficulties in their lives. It sounds cliché, but every difficulty faced should be viewed as a challenge; and from the challenges you conquer, you come out stronger and better. Focus and determination is essential in overcoming obstacles in my life and I thank God for being resilient in handling whatever challenges that come my way.
What is your vision / personal motto?
I believe that your mind is the key to success. Too few people understand what this means.
Who inspires you?
My parents. My father is the epitome of how businesses should be handled, whilst my mum has shown me how a family should be built and maintained.
Do you have any word of advice for other ladies who are starting their business / starting to pursue their dream?
Resilience is key. Do not be affected by what others tell you. People only want to see you fail because they have terrible self-esteem. They’d rather you belong to an unsuccessful collective than see you thrive. Be positive and you’ll attract good things to your path. And of course, never give up.
How do you think you can help ladies to feel confident and empowered?
I’ve seen many girls go through so much and still come out on top; from the single mother to the lady who started from nothing – all these women had 1 thing in common. They all had that look in their eyes, that look of sheer determination. I may reiterate this a lot, but I cannot emphasize enough how many people fail because they give tons of excuses as to why they can’t do this or that. If you want to feel confident and empowered, it doesn’t start with looking at another person for inspiration – it starts with yourself.
What excites you most about your industry?
There are always evolving trends in the beauty industry – trends that entail glamour and finesse. What excites me is how we translate these trends into services that could cater to different customers’ needs and desires. Seeing their eyes glow with excitement and satisfaction after a well performed service by us (Limmy’s) is highly rewarding.
As for our product line for our other business (Dollar Shape Club), my husband and I feel truly content when we have tons of customers coming back to us expressing gratitude on how effective our products are on trimming their weight or enhancing their health.
What have you learnt recently that you hope the other ladies can take back?
I’ve learnt that time with family should never be sacrificed, regardless of how hard you wish to achieve your goals. Such time can never come back, so utilize your time wisely. Spend more time with your family.
What do you do in your free time as self care? How do you unwind?
I enjoy going for massages to relax and unwind. I also love reading and view it as an important means of self-care for the mind. Besides this, I love to bake – I make a delicious strawberry cheesecake that my family pine for every weekend.
What is one thing you are grateful for?
I’m grateful for everything God has blessed me with.
Let us know more about what you do!
For my first business, Limmy’s massively growing popularity stems from directing every aspect of our upscale services towards meeting all our patrons’ expectations. Since our incorporation, we’ve attained the Beauty & Wellness, Business Trust Awards for consecutive years running. Last year, we are also proud to achieve the Best Eyebrow Embroidery Award from Beauty Insider.
For my other business, to date, Dollar Shape Club has groomed multiple resellers to hit monthly 5-digit incomes by training them to excel in the works of social media marketing, efficient advertising and potent sales communication to bring out the best in our quality products.
Head over to The Ladies Cue Instagram to know how you can be one of the two giveaway winners!
1. Award Winning Feather Stroke Brow Embroidery (Worth $688)
2. 1x Slimmy Milk Tea (1st Diet Milk Tea In SG) & 1x Slimmy Fibre 80xt (Japanese Top Secret Patented Technology)
Connect with Limmy’s!
Dollar Shape Club
Are you a Fempreneur too?
Connect with us – we’d love to feature you! Say hi to us at [email protected] or reach out to us via our social media.
Read TLC x Fempreneur Series:
- Connie Go, Gosford Leather
- Jane Blanloeil, Puttot
- Grace Ng, Lenicc
- Gisele Woon, MagicPainters
- Pamela Goi, Tracyeinny
- Angela Tnee, Allure Beauty
- Elizabeth Chan, Kueh Ho Jiak
- Tiffany Okumu, RAPH&REMY
- Lily Liew, Hands On Floral
- Joanna Goy, Singapore Lactation Bakes
- Christel Goh, Play Huahee
- Michelle Hon, The Chill Mom
- Zoe Chu, SG Supernanny
- Sasha M
- Sher-Li Torrey, [email protected]
- Lily Loh, Lilo Ikan Bilis
- Angie Wong, JOOP Boutique