Believe in the power of community. On some days when you feel big goals are impossible, or when you feel like giving up, you need to lean on your like-minded community. You can even “borrow” motivation, and in turn “return” with your own inspiring stories to pay it forward.

In this special column called the “TLC x Fempreneurs Series”, we will be featuring inspiring Female Entrepreneurs (Fempreneurs) in short. You will be able to have a sneak peek at their mindset and their daily habits.

Meet Zoe Chu, SG Supernanny

First up, meet this Baby and Child Sleep Expert, Zoe Chu, who is also known as SG Supernanny! She has been featured in Mindvalley, Mother & Baby, Singapore Motherhood, Sunday Times, Expat Living, Lianhe Zaobao, Harper’s Bazaar JrAsiaOneSmartParents, Young Parents, Honeykid, Money FM and Channel NewsAsia.

Zoe Chu, Sleep Expert

Tell us a little about yourself.

My name is Zoe Chu and I founded SG Supernanny in 2013 – I am a baby and child sleep expert, author and speaker with the mission to empower tired and sleep deprived parents get back their precious sleep through my simple and proven 5 steps system to get babies and toddlers to sleep through the night. I am also a mother of 4, including a set of twins, and all 4 of my babies slept through the night since 3 months old.

Zoe Chu, Sleep Expert, SG SupernannyWhat got you started on your business?

I was a tired and sleep deprived mom of twins and I wasn’t enjoying my motherhood due to the sleep deprivation. Once I got my twins to sleep well and through the night by fostering healthy sleep habits, that became my mission in life, to help empower other tired mamas out there that they don’t have to struggle anymore, there’s a way there’s a solution!

What excites you most about your industry?

It’s continuously growing… a lot of parents do not know about my profession still and it’s exciting to educate and teach them more about this and see their lives transformed for the better with better sleep!

Zoe Chu, Prudential

What were some difficulties you faced in your life and how did you overcome them?

I have been hit by a car, smashed through a glass window while I was pregnant with my no. 3 and that traumatising event caused me a broken right leg with glass lacerations all over my body. My miracle baby and I survived despite it all. I went through depression and post traumatic stress disorder during the recovery process. You realised that life is fragile. God was my strength and having family and friends support during the most vulnerable time of my life was so crucial to nurse my body, mind and soul back to health. You gotta cherish your loved ones even more because every waking moment is precious. Never take that for granted and live our lives to the fullest, with passion and compassion.

What is your vision / personal motto?

Be kind, patient and generous and always cherish and make memories with your loved ones.

What is one thing you are grateful for? 

I am grateful to be given a second chance to live and making an impact to the people around me and making deep connections with the people I love.

Do you have any word of advice for other ladies who are starting their business / starting to pursue their dream?

Take action, don’t overthink it. It’s okay to fail. Just learn from our mistakes. Invest in yourself. You are the biggest asset and also the biggest liability. Empower your mind with greater things. Step out of your comfort zone! Be bold!

What have you learnt recently that you hope the other ladies can take back?

I learned that it’s good and bold to be vulnerable. It helps you make genuine and deeper connection.

What do you do in your free time as self care? How do you unwind? 

I like to catch up with my family and friends, play board games, have some fun and laughter, karaoke, go for a spa massage or pedicure.

SG Supernanny, Baby & Child Sleep Expert

Let us know more about your business!

My sincere hope is for more families to know about the importance of fostering healthy sleep habits for their children and for family to get good sleep using my Sleep Baby Sleep program. Remember to live, love, laugh and sleep well because only with good sleep, you can have it all.

Connect with SG Supernanny!

Website: https://www.sgsupernanny.com
Instagram: https://www.instagram.com/sgsupernanny
Facebook: https://www.facebook.com/sgsupernanny
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Online Video Programme

Giveaway Alert

THREE winners will walk away with a complimentary Sleep Baby Sleep Online Programme worth $497! Head over to The Ladies Cue instagram to find out more.


Are you a Fempreneur too?

Connect with us – we’d love to feature you! Say hi to us at [email protected] or reach out to us via our social media.

Read TLC x Fempreneur Series:

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