The new and innovative beverage has been created to bring a refreshing and low-calorie hard seltzer with all-natural flavours to a growing segment of health-conscious consumers.
Introducing Joe’s Singapore Seltzer, the first-ever locally-brewed hard seltzer, launched by local independent brewery Trouble Brewing. Available in three delicious, all-natural flavours – Lime, Peach, and Grapefruit – this innovative collection of premium hard seltzers has been created to bring Singapore a hard seltzer of its own that not only tastes incredible, but also caters to people’s needs for more low-calorie beverage options.
Unlike other hard seltzers available in Singapore, Joe’s is brewed and fermented with champagne yeast and 100% organic Blue Weber agave – a plant-based sweetener with low glycaemic index sourced directly from Mexico. Through a thorough brewing process, Joe’s Seltzer is fermented to 4.8% ABV – similar to a beer – while remaining sugar-free and enhanced with all-natural flavour extracts for an authentic fruity, tropical taste.
Each 330ml bottle is also gluten-free and just 94kcal, making it suitable for everyone, any occasion, and time of day!
A Versatile Beverage For All Social Occasions and Cuisines
The three flavours of Joe’s Seltzer – Lime, Peach and Grapefruit – have been developed to perfectly complement the vibrant food scene and hot weather of Singapore. The subtle natural flavours make each drink extremely versatile to accompany any snack, dish or meal. For an optimal pairing, citrus flavours like Joe’s Seltzer’s Lime or Grapefruit are great alongside dishes that need a hint of zest – such as salads, seafood and cheese – while the tropical Peach flavour is perfect with equally tropical and intense dishes, such as those found across a range of Asian cuisine. And of course, all three are the perfect crowd-pleasing beverage to bring to any party, barbecue or poolside hangout.
Joe’s Seltzer retails at a promotional price of $96.00 for a case (24 bottles) with the option for a mixed case to try each flavour. Joe’s Seltzer can be delivered directly to your door with same-day island-wide delivery on all orders placed before 5pm (Sun-Weds) and 7pm (Thurs-Sat). Delivery is free for orders above $60.
Find out more at www.troublebrewing.com
About Trouble Brewing
Singapore born and brewed, Trouble Brewing was launched in 2017 with a simple purpose: to bring quality, fresh, local brews to beer lovers that taste good and are affordable. It has since evolved to become a drinks business, with the launch of Temple Street Cocktails in 2021 and Joe’s Singapore Seltzer in 2022, joining Trouble’s popular range of sessionable beers. Its drinks can be found in more than 150 outlets across Singapore, including some of the island’s biggest hotels and most popular bars and restaurants. All Trouble Brewing products can be ordered online nationwide with same-day delivery, allowing everyone to receive perfectly chilled bottles right to their doorstep. See more at www.troublebrewing.com