Ever had a disappointing experience at a salon due to low standards? Or a misleading advertisement that gave you the wrong impression of the service provided?

In 2018, the Consumer Association of Singapore (CASE) reported an increase in 31% of complaint cases related to Beauty and Wellness industry. Partnering with the government, Spa & Wellness Association Singapore (SWAS) releases its plans to transform the Wellness industry in Singapore.

SWAS releases the Singapore Wellness Industry Transformation Plan at NUSS Suntec City Guildhouse on 24 July 2019.

Objectives of the SWAS Wellness Industry Transformation Plan:

a. Support Competency development through Job Enhancement Skills Training

b. Recognize Competent technicians and therapists as Professional Practitioners

c. Enhance the ability of stakeholders in each sector of the industry to develop competitive advantage through differentiated competencies.

d. Promote greater awareness of Competency needs to service providers as well as consumers through regular activities

e. Encourage consumers of specific services or treatments to verify competencies of selected service providers to ensure satisfaction, safety and value.

f. Attract more Singapore Citizens and PRs to work in the Wellness industry

Key Initiatives by SWAS:

a) Develop Competency through SWAS-BTEC Training and receive a Pearson Education accredited SWAS-BTEC Diploma as a recognized qualification. If you are a wellness professional, good news for you!

b) Professionals to register with SWAS Registry of Complementary Therapists (SRCT). Consumers seeking specific treatments may verify the competency of the identified therapist or salon using SRCT. Verification service is free of charge, so consumers like us do not need to worry!

c) Qualified practitioners may participate in SWAS Excellence Awards. They will be evaluated by consumers and experts in the beauty and wellness industry.

d) SWAS created the annual International Beauty and Wellness Professionals (IBWP) Forumfor service providers to network through enriching plenary sessions. The inaugural SWAS IBWP Forum will be held at the Singapore Flyer on 11 October 2019.

e) SWAS is hosting the 23rd Asia Pacific Hairdressers & Cosmetologists Association (APHCA) Olympics in Singapore on 11 & 12 October 2019. APHCA Olympics is an annual event for professionals in the Hair and Beauty industry to display their talent and creative designs in front of judges and the audience.

The important stakeholders in SWAS to make the Plan a success, which includes the President of SWAS, Mr Edward Wong, the Founder and President of APHCA, Mr Ricky Reyes and Event Chairperson Ms Celestia Faith Chong.

The comprehensive Plan will be the solution to the difficulties faced by 19,000 Beauty and Wellness business entitles. Ladies Club SG wishes SWAS all the best and we thank you for your relentless efforts!