For 99 years since its establishment in 1920 by Dr. Nadia Payot, PAYOT has been at women’s sides, at every life stage, offering skin and body care based on innovative formulas that incorporate the latest scientific advances.
Celebration for their First Retail Store in Singapore
#SheKnowsPAYOT: The Official Launch Party, as PAYOT Singapore celebrates the launch of its first retail store in Singapore, at TANGS VivoCity, from December 2019.
On 12 November 2019, over 50 media friends, partners and guests gathered to celebrate the official launch of PAYOT Singapore, and to discover PAYOT’s signature 5 concentré serums, L’Authentique, Hydra 24+ Concentrate, Pâte Grise Concentrate, MY PAYOT Concentrate, and Uni Skin Pearl Concentrate.
Ying Chua, Managing Director of PAYOT Singapore, is a true testament to the premium French brand, being a PAYOT-only user for over 25 years. She has been leading the distribution of PAYOT’s entire line of products in Singapore via salons since 2018, and now oversees its expansion into the retail market and the official launch of PAYOT’s first retail store in Singapore.
PAYOT Singapore specially invited celebrity anchor DJ of Kiss 92 FM, Maddy Barber, to host the Official Launch. Maddy has been a PAYOT fan since her early 20s, and is an advocate of the brand. She personally introduced the Hydra 24+ range as she found it very suitable for her dehydrated skin, and highlighted two specific products that she recommends – the Hydra 24+ Baume-En-Masque & Hydra 24+ Concentré D’eau.
A VIP guest of the event included Jessica Dardar, PAYOT’s International Trainer, who shared about PAYOT’s focus on sensoriality and key ingredients, and demonstrated on how to achieve youthful, more radiant skin with Gym Beauté PAYOT®. This unique and playful beauty experience makes every treatment an exceptional moment.
Cosmetic Science Makeup Artist & Skincare Advocate, Airin Lee, was also invited to share and demonstrate on the usage of Hydra 24+ Concentré D’eau, Uni Skin Concentré Perles & Uni Skin CC Cream, alongside her skincare and natural makeup demonstration on PAYOT user, Jowilynn Siew.
To get close and feel the products, feel free to visit their retail store at TANGS Vivocity, From December 2019.
PAYOT is a cosmetic brand with an international reputation, born in 1920 of the extraordinary vision of one woman: Nadia Payot, one of the first female doctors. Involved in the women’s rights movement, Nadia Payot early on demonstrated her commitment to using her medical, scientific and herbal expertise in the skincare products she developed.
It was a life-changing encounter that changed her vision of beauty and determined the basic principles behind her brand.
When she met prima ballerina Anna Pavlova, Nadia PAYOT understood the importance of techniques to preserve the skin’s beauty and youth. She developed and then introduced her clients to facial exercises, which were the source of the 42-Movement Massage, still performed today.
Born out of this creative period at the start of the 20th century, enriched by international expansion, PAYOT is one of the iconic skincare brands that have made their mark on the era and is a trailblazer in the foundations of modern cosmetics.
Today, the brand has continued to occupy the international stage, with a presence in nearly 70 countries and more than 7,500 selective points of sale, beauty institutes, spas, perfumeries, department stores and pharmacies.