Social sharing has become an integral part of people’s lives and daily routines. People
are turning to social online platforms which provide them endless possibilities to reach
out to anyone, anywhere, across the world! It has become an indispensable part of
one’s life.
17LIVE Inc, the operator of the leading live streaming platform 17LIVE in Japan and
Taiwan, has announced its expansion in the Singapore market on 10th September
2021, through its wholly-owned business unit.
17LIVE, the top live-streaming platform all over Asia with over 50 million registered
users globally is launched with a mission to empower human interactions and
connections through live technology. With their tagline, Life happens Live, 17LIVE
wants to create moments irreplaceable with live streaming technology where users
can create a world to connect with anyone to empower expressions and connections
to build borderless human connections together!
As their logo’s emphasis, it focuses on the number 1 and 7, which represents the idea
of “connecting together across seven seas, under one sky”. The red symbolizes the
dynamism and fun of live streaming, and the white signifies the unplanned, unscripted
“real” aspect of live performances. In addition, the red colour evokes the image of the
“ON AIR” sign, which indicates that a live broadcast is in progress.
With 17LIVE, there is no fine line between borders and generations. Anyone and everyone can come together to engage, entertain, educate and most importantly enjoy the
experience of watching and the process of producing it. 17LIVE fares differently from other streaming platforms with the variety of events made available on their platform,
so that their LIVERs, a term 17LIVE coined for their live streamers, can earn extras. As an official, contracted17LIVER, hosts are able to get salaries compared to nonofficial LIVERs, and they have the opportunity to have additional in-app and off-app exposure
One of 17LIVE’s LIVERs, Lizi whose content focuses on lyrical songs, broke the
tradition of waiting for a record company to favour her by joining 17LIVE. Originally a
9-to-5 worker, Lizi was sought by at 17LIVE agent and allowed her to channel her
childhood passion, singing, into the centre of her life.
She took the leap of faith and left her full-time job to jump into live broadcast. With her voice, Lizi captured a large number of fans and stabilized her own income through each live broadcast. Today, Lizi has been with 17LIVE for three years, noting that the platform has given her countless opportunities to showcase herself “Working used to be mundane day after day without too many ripples. But joining 17LIVE and being able to do a live broadcast is like a small performance in a pub. In addition to singing, there needs to be a topic of conversation. Interacting with the audience is hard work but more meaningful.” – Lizi, 17LIVE LIVER.
17LIVE rushed into the music landscape and allowed more talented musicians and more channels to interact with the audience, expecting to stimulate the vigorous development of Taiwanese music. Their most popular content on 17LIVE varies in each country: Taiwan’s most viewed content are talent-related, such as singing and painting, Japan’s most viewed content are eating broadcasts, in the USA, would be rapping, and in Singapore, it is music-related content, along with chit-chatting and entertainment.
The content on 17LIVE varies as they believe in providing a platform for individuals who are also strong advocates in beliefs such as ending violence, sexual assaults, and focusing on any other human rights issues. The minimum age of LIVERs is 16
years old, with parental consent, and the only criteria 17LIVE has for their LIVERs is
to have a mobile device and enthusiasm!
17LIVE offers a diverse range of content such as interactive games, music, art sharing, etc. In addition, they produce unique and customized entertainment where celebrities can be invited as participants. Viewers who watch these live streaming contents will also have the opportunity to interact with the host and celebrities through messages, gifts and shoutouts via merchandise goods, virtual gifts, entry animation and personalized chat badges.
17LIVE is committed to promoting a green live streaming environment. In 2015, they established Skyeye – a technical team that monitors illegal activities, and prevent misconduct. Their review team conducts 24-hour quality control to ensure that the content is appropriate for individuals of all ages to enjoy, with the goal to provide users with an interactive, real-time, entertaining and healthy platform. With a smart AI (artificial intelligence) recognition technology, the accounts are monitored 24-hours automatically. If the LIVER’s stream is inappropriate or contains illegal content, their account is permanently blocked from access and profit-sharing. Their professional content quality control team will also quickly respond to ensure there is no violation of 17LIVE user agreements and social laws.
On 19th October 2021, 17LIVE attended the NEXT BIG Award Ceremony and received the NEXT BIG Award, presented by the president of Taiwan – Tsai Ing-Wen. The award symbolized bellwether spirits, encouraging the younger generation to make bold innovations. 17LIVE is pleased to be the representative of Taiwan’s innovation to the world, having the opportunity to play the role of bellwether, to show the potentials of Taiwan’s innovations, to share the experiences of the start-up group in Taiwan, and bring in more energy to the start-up industry in Taiwan.
With the launch of 17LIVE in Singapore, they aim to make live streaming entertainment a new hit with real-time interactive content and provide endless possibilities to social sharing!
About 17LIVE
17LIVE (one seven live) is Japan’s largest live streaming platform. With a mission to
“Empower Human Connections through Live Technology”, they aim to create a world
where users can enjoy every moment of their lives on the seven continents — Asia,
Africa, North America, South America, Antarctica, Europe, and Australia — under one
sky. The platform reached 50 million registered users worldwide as of September
2021.
Website: www.jp.17.live
Facebook: www.facebook.com/17LIVELivestreaming
Instagram: www.instagram.com/17livesea/