This January 2018, La Prairie will be introducing the NEW Platinum Rare Cellular Night Elixir, a serum that transcends every preconceived notion of youthful skin.
Inspired by Clinique La Prairie founder Dr Paul Niehans and his ground-breaking work in the area of rejuvenation through Cellular Therapy, an Elixir is a unique formula drawn from a heritage of bold scientific quests and audacious innovation.
It works overnight to reawaken and transform skin by morning.
La Prairie was moved by the promise of renewed life that night brings, a potential that Vincent Van Gogh elicited when he explained what drove him to paint nocturnal-themed works such as The Starry Night, Starry Night Over the Rhône and Café Terrace at Night: “‘It often seems to me that the night is much more alive than the day.”
Indeed, the magic of night time means anything is possible.
The sky transforms from light to amethyst to inky black.
The stars burn bright. Worlds collide. It is a time of calm, of emotion, of starting anew.
The Platinum Rare Cellular Night Elixir is retailing at $1,890 (20ml) and will be available from January 2018.
Download the brochure here.