Entering the new year of 2023 with a goal to eat cleaner?
With a motto of “Eat Good, Feel Good”, Growthwell Foods, a leading manufacturer of plant-based alternatives for meat and seafood for the Southeast Asian market, has launched HAPPIEE!.
HAPPIEE! is manufactured at Growthwell’s Innovation and R&D Manufacturing Centre, which is located at JTC Foodhub Senoko. The manufacturing facility is Singapore’s first fully automated large-scale production line for plant-based products. Highlights of the facility include Singapore’s first production-scale High Moisture Extrusion (HME) line owned by a local SME. This HME technology will enable Growthwell to significantly improve the texture of its plant-based meat and seafood products.
This plant-based range includes Chickiee Nuggets, Chickiee Popcorn, Fishiee Sticks, and Fishiee Patties. The chicken series are made with soy, while the fish series is made with konjac. Konjac is naturally free of cholesterol, high in fiber, and low in calories; it can also help lower blood sugar levels and reduce cholesterol levels. All four products are free of trans fat.
The plant-based food industry has been rising steadily and with a growing interest in conscious consumption, HAPPIEE! entered the market in early 2023 to evoke positivity, inspire active lifestyles, and bring you nutritious meal times without compromising on taste or texture. The brand’s mission is to produce tasty and nutritious plant-based goodness that is not only good for the consumer but good for the earth and environment as well.
Did you know? HAPPIEE! has partnered with local restaurants all over the island and is now available at over 80 local food services in Singapore, such as Nomvnom, Bangkok Jam, and Ola Beach Club.
This Lunar New Year, HAPPIEE! will be partnering with Greendot to bring you the perfect plant-based festive spread featuring vegan-friendly dishes such as 𝘼𝙗𝙖𝙡𝙤𝙣𝙚 𝙇𝙤𝙣𝙜𝙚𝙫𝙞𝙩𝙮 𝘾𝙧𝙞𝙨𝙥𝙮 𝙉𝙤𝙤𝙙𝙡𝙚𝙨 鲍鱼海鲜长寿生面 and 𝙋𝙧𝙤𝙨𝙥𝙚𝙧𝙞𝙩𝙮 𝙏𝙧𝙚𝙖𝙨𝙪𝙧𝙚 𝙍𝙚𝙪𝙣𝙞𝙤𝙣 𝙋𝙡𝙖𝙩𝙩𝙚𝙧 五福临门黄.
Cook up your own renditions of these products with your creativity, or simply put them into the air fryer or oven and enjoy it as it is!
You may purchase them at selected FairPrice and Cold Storage outlets. Each product is priced at $8.45/pack, except for Fishiee Patty, which is priced at $5.25/pack.
There is an ongoing promotion at FairPrice, going at $7.95/pack for each product and $4.95/pack for the Fishiee Patty. This promotion lasts until 27 February, so head down to grab it before they get sold out!
Evoking positivity and inspiring active lifestyles, HAPPIEE! is a new collection by Growthwell Foods. Enjoy nibbling on this plant-based goodness while having a picnic or sun-tanning by the beach. Our products are also perfect for complementing your home-cooked feasts. HAPPIEE! invites you to embark on this sustainable living journey with us!
About Growthwell Foods
Established in 1989, Growthwell Foods has been the trusted one-stop meat-free solutions provider in Singapore for F&B businesses and organizations around the world. Armed in research and development, Growthwell Foods is the leading plant-based food solutions company in Singapore that helps F&B organizations obtain high-quality meat-free products while providing excellent logistics support and customer service for continual growth and success.
With an intention of making the world a better place, Growthwell Foods has evolved from a manufacturer of plant-based alternatives in Asia to that an innovative plant-based food technology company. Equipped with food technology, manufacturing, and distribution capabilities in Asia, the group provides end-to-end plant-based food solutions directly to their valued partners and consumers globally.