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This Winter 2017, Make Up Store releases three new collections that reflect the season’s delicate mood.

SHADE RED

Make Up Store Shade Red

Inspired by the fragility of frosted glass, pulsing veins, and captivating, immortal vampires. An eye-catching collection in a unique packaging decorated with metallic red skulls.

ACHIEVE THE LOOK WITH:

Make Up Store Velvet Trio in Shade Red, $65
1. VELVET TRIO IN SHADE RED. $65
A multi-functional powder, blush and highlighter palette in matte, satin and shimmer finishes. It’s richly pigmented and has a micro-fine formula. Blend the colours together or wear alone for a radiant and natural-looking glow.

Make Up Store Velvet Beam in Cashmere, $632. VELVET BEAM IN CASHMERE, $63
A translucent and lustrous compact powder for a natural shimmering highlight.

Store Lipstick in Gaia (X-matte), $323. LIPSTICK IN GAIA, $32
_Extra matte texture_

Creamy and hydrating formula with a lightweight texture. Glides on lips easily with long lasting result. Enriched with moisturising ingredients for a nourishing and hydrating treatment to improve the condition of the lips.

GRACE

Make Up Store Grace

This collection is inspired by magnificent grace, beauty in all aspects, like an innocent romance. Effortless, obvious and enticing. It’s an easy-to-wear look that suits everyone. Lovely powdery shades enhance the colours that nature has naturally blessed you with. Grace is a flattering and timeless makeup look for a fresh and classy appearance.

ACHIEVE THE LOOK WITH:

Make Up Store Microshadow in Brown Aloe, $321. MICROSHADOW IN BROWN ALOE, $32
_Shimmer texture._
Micro-fine, highly pigmented eyeshadow with long-lasting results. Exquisite texture for a smooth and even application. Enriched with Vitamin E.

Make Up Store Tri Glam, $652. TRI GLAM, $65
_Shimmer and matte texture_
A multi-functional, ultra-pigmented palette with three colours in matte, satin and shimmer finishes. Blends effortlessly and provides an intense colour payoff. Use as an eyeshadow or as a highlighter to shade or define the face or body.

Make Up Store Lipstick in Misty Rose (X-matte), $323. LIPSTICK IN MISTY ROSE, $32
_Extra matte texture_
Creamy and hydrating formula with a lightweight texture. Glides on lips easily with long-lasting results. Enriched with moisturising ingredients, it doubles as a nourishing and hydrating treatment to improve the condition of lips.

HELIX

Make Up Store Helix

Helix is inspired by natural forms and structures, by the curved lines of flowers and plants. The total art style ”Art Nouveau”. It embraces a wide range of fine and decorative arts, including graphic art, paintings, architecture, textiles, jewelry, furniture, glass art
and metal work.

ACHIEVE THE LOOK WITH:

Make Up Store Eyedust in Camouflage, $32EYEDUST IN CAMOUFLAGE, $32
Pigment-rich loose powder. Mesmerising shimmer, enriched with Vitamin E. Exquisite texture for a smooth and even application.Use with Make Up Stores Mixing Liquid to enhance the pigment-rich formula for a water-resistant intense colour.

Make Up Store Lipstick in Fuzzy (X-matte), $32LIPSTICK IN FUZZY, $32
Creamy and hydrating formula with a lightweight texture. Glides on lips easily with a long-wearing colour result. Enriched with moisturising ingredients for nourishing and hydrating treatment to improve the condition of lips.

Shade Red, Grace and Helix collections are currently available in stores.

MAKE UP STORE IS LOCATED AT THE FOLLOWING LOCATIONS:
313@Somerset (313 Orchard Road, #04-10, Singapore 238895 Tel: 6884 6008)

Robinsons The Heeren (260 Orchard Rd, Singapore 238855 Tel: 6737 7959)
Robinsons JEM (50 Jurong Gateway Rd, 01-07/13, Singapore 608549 Tel:
8126 5483)

FOR PRESS RELEASE, KEY VISUALS AND PACK SHOTS, PLEASE REFER TO THIS
LINK: DOWNLOAD LINK [1]

For all key visuals, kindly credit to Make Up Store.

ABOUT MAKE UP STORE

Since its humble beginning with its first store in Sweden, Stockholm in 1996, Make Up Store has gone global with more than 200 stores worldwide, including in Norway, Sweden, Australia, and the USA. Its first Asian store was opened in Singapore in 2005, and it has four stores islandwide today. It was founded by beauty entrepreneur Mr. Mika Liias, who was unhappy with what he perceived as a lack of quality in affordable cosmetics and tools for his school, the International Make Up Centre, and decided to create his own products. Soon, the demand for his products grew, and Liias started the Make Up Store to serve the needs of students and makeup artists. Since then, Make Up Store has solidified its place as a fashion-forward cosmetics brand in the industry. Aside from its signature selection of cult cosmetics, Make Up Store also develops quality skincare, fragrance and tools.

Image Credit By Make Up Store