Mission Foods Singapore’s #LikeBreadButBetter campaign, featuring Adam Liaw, aims to shine the spotlight on wraps as a replacement for bread.
Adam Liaw and Mission Foods Singapore’s #LikeBreadButBetter campaign
As someone who likes to maintain a healthy diet, wraps are my favourite replacement for bread. I am happy to hear that Mission Foods Singapore’s latest campaign, #LikeBreadButBetter, is here to make Singaporeans rethink bread as a diet staple and instead, reach for healthier options such as wraps, pitas, and naans.
Mission® Wraps
Mission Foods’ wide range of products includes my favourites like Reduced Carb Wraps, Wholemeal Pitas, and Plain Naans! These products allow me and my family to boost our creativity and ensure that we get healthy meals all day long. Its flavour-infused flatbreads such as Garlic & Herb Naans also provide versatile options and make me crave butter chicken as one of the better meals.
In collaboration with Masterchef Australia Season 2 winner and TV presenter, Adam Liaw, Mission Foods is also sharing his collection of #LikeBreadButBetter recipes, inspired by popular sandwich recipes using their own Mission Food wraps and flatbread.
Roast Chicken Banh Mi Pita
Some of the recipes include a classic Vietnamese sandwich in the form of a Bahn Mi Pita stuffed with juicy, savory roast chicken and a medley of carrots, cucumbers, coriander, and Bird’s Eye chilies in a Mission Wholemeal Pita.
Korean-flavoured Philly Cheesesteak Naanwich
Here is another recipe known as Reuben Naanwich with a tantalising pairing of scrumptious corned beef with melted Swiss cheese and a generous serving of sauerkraut sandwiched in between warm and toasty Mission Plain Naans.
Salmon, Watercress, and Avocado Wrap with Shichimi Mayonnaise
And the last recipe is Adam’s take on a conventional smoked salmon sandwich, recreated in a deliciously light and refreshing Smoked Salmon Wrap elevated with crunchy watercress, fresh avocado and a luscious Shichimi (Japanese seven spice) mayonnaise in a delectable Mission Supersoft Onion and Chive Wrap. For more on their recipes, do visit their website at www.missionfoods.com.sg/en/recipes.aspx.
What’s even more exciting is that from 5 July 2021 to 8 August 2021, Mission Foods Singapore and Adam Liaw are issuing a nationwide challenge to Singaporeans to create their own #LikeBreadButBetter recipes using Mission Foods’ products and share them on Instagram. There will be attractive cash prizes of up S$1,000 to be won. For more information, please visit Mission Foods’ Instagram page at www.instagram.com/missionfoods.sg/.
Mission Foods’ products are available for purchase at all leading supermarkets – in the bakery aisle.
About Mission Foods
Mission Foods is a subsidiary of GRUMA, S.A.B. de C.V. GRUMA began its operations in Mexico in 1949. GRUMA is the indisputable worldwide leader in cornflour and tortilla wrap production, with operations in United States, Mexico, Central America, Venezuela, Europe, Australia, China, and Malaysia. With the backing of Gruma’s global technology and resources, Mission Foods has grown to become one of the largest producers of tortilla wrap products, producing almost a quarter of all flatbreads sold in the world and offers a full line of the highest quality tortilla wraps to satisfy every taste – from the freshest-tasting flour and corn tortillas to their popular whole wheat, multi-grain, and fat-free varieties.
About Mission® Wraps
Mission® Wraps are baked using only the highest quality ingredients, which is why they don’t split when you fill and roll. Mission® Wraps make even the most sophisticated dish easy to prepare. Simply wrap them using your favourite fillings and you’re ready to roll. Mission® Wraps are the easiest way to prepare healthy and delicious meals. Made with the freshest herbs and seasonings available, Mission Wraps have an irresistible flavour and texture. Make up some mouthwatering pinwheels or try your hand at a wrap recipe. The wraps are a full 8″ in diameter, so there’s plenty of room to fill them with favourite ingredients. The convenient resealable bags allows the user to make only as many as they need at a time and still keep the unused wraps fresh.