This December, innocent’s beloved Big Knit comes to Singapore with a mission to feed the hungry.
Little hats that keep the little drinks warm will surprise and delight drinkers of all ages
during this festive season of giving.
In the first year of the UK’s No. 1 chilled juice brand arriving at these shores, innocent will also begin the beloved Big Knit tradition here in Singapore, bringing the same warmth and goodwill to the bellies of Singapore’s underprivileged kids and their families.
What is innocent’s Big Knit?
Over the last 19 years, innocent’s Big Knit campaigns have raised €3 million for charity,
with an astonishing 9 million little knitted hats handmade by generous volunteers all
over Europe who answers to the innocent’s call to send in little hats. The hats are then
popped onto little drinks, and a portion of the proceeds from the sale of behatted
little drinks are donated to charity.
The Big Knit will debut in Singapore this Christmas, continuing the beloved tradition on
these shores, in support of Food from the Heart’s food mission to alleviate hunger
among the less fortunate, by contributing to healthier food rations for the
From 1st to 31st December, innocent and Food from the Heart are calling out to
drinkers all over Singapore to contribute to this brilliant cause, and oh, enjoy a tasty
little drink in the process. No sweat.
Little hats, little film
To help raise awareness for the introduction of innocent’s Big Knit campaign in
Singapore, innocent drinks have created a short film featuring little drinks with various
little knitted hats, explaining how a little hat helps to feed the hungry, in support of
Food from the Heart.
The Knitty Gritty
- With rising food prices in Singapore due to global supply chain disruptions,
geopolitical and environmental conditions, the lowest and middle-income are
feeling the hardest pinch, and oftentimes, the first thing that gets affected is
- All the hats are hand-knitted by generous drinkers and fans all over Europe.
- From 1 December 2022, the little hats will appear on innocent drinks in
7-Eleven stores around Singapore.
- For each bottle sold wearing a little hat, innocent Drinks will donate S$0.25 to
Food from the Heart’s School Goodie Bag program helps to ensure
reliable, consistent, and sustainable food support for underprivileged kids and
- The School Goodie Bag program relies on cash donations to provide at least 15 types of healthier food options in each month’s food pack, which will provide better nutrition for developing young minds during a key period.
- Each monthly School Goodie Bag costs S$60 and supports a school-going
child and family with a well-rounded diet.
About innocent drinks
innocent® is Europe’s leading healthy drinks brand. Launched in 1999, the business has grown from a small West London start-up to a multi-faceted business now present in over 32 markets across the world, including Singapore, China, Taiwan, and Hong Kong.
About Little hats, big dreams
innocent® is committed to doing things the right way, for healthier communities, a
better planet – and leaving the world a little better than we found it. From developing
newer forms of sustainable packaging to helping our farmers develop more efficient
ways of sourcing and farming our fruits. We even built one of the world’s first
carbon-neutral factories, fondly called ‘the blender’, that will move us closer to
our goal of being carbon-neutral by 2025.
innocent® is very proud to be a B Corp: a community of companies using business as
a force for good. For more information, see www.innocentdrinks.co.uk
About Food from the Heart
Food from the Heart is a charity with IPC status that feeds the needy through its food distribution programs. It was established in February 2003 after Singapore-based Austrian couple Henry and Christine Laimer read a report in The Sunday Times about bakeries discarding their unsold bread. Stirred, they then decided to collect and redistribute unsold bread from bakeries to those in need. Today, Food from the Heart is one of Singapore’s foremost independent food charities devoted to alleviating hunger through the efficient distribution of food in a sustainable manner; and making a significant impact in food waste reduction.
Find out more about Food from the Heart at www.foodfromtheheart.sg.