Yes, you read that right, you can now have another affordable option for Korean fried chicken at below $10! Southeast Asia’s fastest-growing Korean fried chicken brand, Phat Fingers launched its first retail outlet on 28 October 2022, at the heart of Singapore’s Central Business District at 51 Telok Ayer Street. The new outlet features well-loved Korean fried chicken, burgers, rice bowls and shaker fries, with a selection of Korean beers and sojus.
Launched in 2021 by TiffinLabs as a delivery-only brand, Phat Fingers has expanded to over 32 storefronts virtually across Singapore, Malaysia and Thailand, experiencing more than 20% growth in revenue month on month. The launch of the retail outlet serves as an avenue for the brand to strengthen its relationship with its consumers by offering crispy, juicy, and spicy Korean fried chicken to CBD dwellers.
Affordable, Yet Delicious
With the majority of their menu priced below $10, the portion and quality of the food were very worth it. The outlet features curated sauces ranging from sweet & savoury to extremely spicy, such as soy garlic, honey butter, classic yangnyeom, and nuclear spicy.
We had their PSY’s Soy Garlic Tenders and Nuclear Spicy Tenders (6 pieces for $9.99) and they were really tender and juicy. These tenders were easy to eat (they provide disposable gloves) and it was a perfect dish to go with beer or soju, which they serve as well. If you are not good with spicy food, the heat of the Nuclear Spicy ones would definitely make you sweat. The spiciness only hits you all at once a while later, so do not be fooled by the initial mildness like I was!
Their Classic Yangnyeom Burger ($8.99) was my favourite. Again, the chicken was done really well and the pairing with the melted cheese and slaw was a fail-proof combination.
They serve shaker fries as well, and we tried the Mala Fries ($4.50). While the fries were crispy and satisfying to crunch on, it unfortunately did not taste like mala, though it does have a kick of spice. They have other options such as Seaweed and Wasabi too. For those who are on the go, a K-Rice Bowl with Chicken Poppers or Cutlet for just $7.99. It was a fairly simple and healthier dish, with the chicken being the main star.
Phuminant Tantiprasongchai, President of TiffinLabs SEA shares that: “As we usher in a new post-pandemic dining experience, we hope to provide consumers with the full dine-in experience by switching things up with curated menu items available anytime and anywhere. Our customers appreciate that our flavours are 100% true to the nuances of the Chimaek culture, made with fully imported ingredients with no MSG.”
Prices To Be Won
To celebrate the grand opening of the retail outlet, Phat Fingers is giving away S$5,000 worth of free menu items, discount coupons and merchandise to be won in the month of November. This includes a Spin & Win Wheel happening every Friday from now till the end of November, where visitors can stand a chance to win FREE chicken tenders for a whole year! Those looking for an Instagram-worthy experience can also join the fun at Phat Fingers’ curated photo booth. Do head down to try your luck (and of course the food)!
Phat Fingers is located at 51 Telok Ayer St, Unit 01-03 Singapore 048441. The opening hours are from 11am to 9pm everyday.
For more information about TiffinLabs, visit www.tiffinlabs.com.
TiffinLabs, Southeast Asia largest virtual restaurant group that enables F&B operators to capture the fast-growing food delivery services segment through its proprietary virtual restaurant brands. Since its inception in 2020, TiffinLabs has developed more than 21 virtual restaurant brands, including Phat Fingers Korean Fried Chicken, Southern Soul Nashville Fried Chicken, Potatolab and Byrd Box Chicken & Burger, with presence across Singapore, Malaysia and Thailand.