This year round, the re-branded Great Singapore Sale: Experience Singapore (GSS:ES) is not going to be the same GSS as what you have experienced in the past 25 years. Although the GSS:ES has been shortened from the usual 10 weeks to the current 5 weeks, there won’t be anything lesser but only MORE! It not just about sales and discounts, Singapore Retailers Association (SRA), One Kampong Gelam (OKG), Orchard Road Business Association (ORBA), Restaurant Association of Singapore (RAS), Singapore Furniture Industries Council (SFIC) and the Textile and Fashion Federation (TaFF) collectively commit to deliver a retail experience that enables all to take home a slice of Singapore.

There will an extensive array of events and activities lined up for the public. This ranges from lifestyle, fashion, culture, art, music and of course to Singaporeans’ must-have in life – great food.

Models on the runway road in Orchard

Along with the Orchard Road Fashion Scramble, the 38-days long GSS: Experience Singapore officially started off on 21 June 2019. Over 200 models and flash mob dancers participated in this interactive fashion runway, showcasing collections from 38 local and international brands as well as 4 local reputed fashion design schools. It is literally a traffic-stopping fashion show.

Also taking place along Orchard Road, shoppers get to experience the future of retail with the effort of retailers such as Under Armour, Atomi Lifestyle & Furniture Boutique, The Shirt Bar, The Commune Lifestyle and Decathlon Singapore Lab. There’ll be painting in 3D Virtual Reality, Cyber Runner “Animatronic Mannequin” display and “living” store’s product offerings made possible through the power of augmented reality. 

One of the highlights is definitely the extension of GSS:ES to one of Singapore’s most historical urban precincts – Kampong Gelam. The Experience Kampong Gelam will take place from 5 – 14 July. Both locals and tourists will be exposed to the cultural and national significance of this beautifully preserved community through the fashion show, car boot sale, home and lifestyle bazaar, cultural entertainment as well as curated precinct tours made available. The most upcoming one will be the projeKGlamway! Happening on 6th July 2019 (Friday) 7-10pm, projeKGlamway is a fashion show featuring Arab Street’s amazing textile through the eyes of local designers.

Not forgetting the very main element of GSS:ES – Shop! The Great Shopping Spree not only comes in the form of sales but also discounts and special treats! There’s also TGIF! where shoppers get to enjoy additional promotional deals every Friday during GSS: ES! On the 7th July 2019 (Sunday), shop and dine while having your GST Absorbed because if is the 7.7 Absorbed Day! What’s there to stop you from shopping now? 

Image of GoSpree mobile app!

For more exclusive deals, download the GoSpree mobile app! There are coupons, freebies, special discounts and many more up for grab through the app! 

On top of that, there’s also The Great Furniture Showcase at Robinson The Heeren, The Great Singapore Stories and Windows ALIVE!

There’s simply too many things to be excited about for GSS: ES this year! Shop, Dine, Play and Live It Up! 

All photos are sourced from the official GSS: Experience Singapore 2019 website. 



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