Homegrown oral care brand Pearlie White® announces the First local Halal-certified oral care manufacturing facility and the First locally made halal-certified toothpaste and mouth rinses, effective June 2022. Pearlie White operates the only GMP (ISO22716), and is now a halal-certified, oral care manufacturing facility in Singapore.
In a process that took over 18 months, the homegrown oral care brand embarked on obtaining halal certification to build a reputation of trust and integrity for its products to the Muslim community in its key Asian and Middle Eastern marketplaces where halal-certified oral care products are highly valued (and at times, a regulatory requirement).
Pearlie White’s application was filed with Majelis Ulama Indonesia (MUI) and involved three main components, namely Personnel and Processes, Equipment and Facilities, and Ingredients.
The whole process incurred significant time and expenditure to ensure that the team would be trained and equipped with skills in respect to the principle of halal manufacturing; as well as ensuring that Pearlie White’s manufacturing equipment and facility comply with halal manufacturing requirements. In addition, all of the different ingredients used in Pearlie White’s toothpaste and mouth rinse variants had to be halal certified.
Today, Pearlie White® is synonymous with high-quality and effective oral health solutions, boasting a wide range of oral care products that address a variety of oral health needs. The brand is marketed globally but it remains fully Singapore-owned, maintaining its headquarters, research and development (R&D), and manufacturing facilities in our country.
Pearlie White® products are available at all major supermarkets, pharmacies, personal care stores, independent retailers, e-marketplaces, and e-tailers in Singapore. Visit
www.pearliewhite.com for more information about the brand and products.
About Pearlie White®
The Pearlie White® brand takes pride in its strong family heritage dating back to 1869 with
the first practitioner of dentistry in Malaya, Dr. Cheong Chun Tin, practiced in Singapore
after obtaining his dentistry qualifications from San Francisco. Today, the family continues the tradition of developing innovative oral care products to satisfy the discerning consumer
with Pearlie White®.
With a promise to find smarter ways for a healthier smile, Pearlie White® offers quality
ingredients on the inside and smart packaging on the outside for truly intelligent and
innovative oral care products. With over 70 oral care products in the range, Pearlie White® caters to oral care needs as diverse as teeth whitening, tooth sensitivity, and gum care. Products include toothpaste, mouth rinses, breath sprays, toothbrushes, flosses, interdental brushes, portable dental care products, home-use stain & plaque removers, dentures, and retainer care products.
Pearlie White® has been recognized as a Made With Passion brand and also won the
following local media awards:
• Pearlie White® Advanced Whitening Toothpaste – Beauty Insider Awards 2022
• Pearlie White® All Natural Enamel Safe Kids Toothpaste – Supermom Awards 2021
• Pearlie White® Enamel Safe Kids Fluoride Toothpaste – Supermom Awards 2021 and