Celebrate BHG Beauty Hall’s first Anniversary with first-ever late-night shopping till 11 pm!
Experience the unique shopping experience and enjoy freebies and get up to 20% off beauty shopping vouchers, only at BHG!

Happy 1st Anniversary to BHG Singapore Beauty Hall!

It has been one year since the embarking of BHG’s three-year reinvention journey. BHG is upping the ante for departmental stores yet again with All Things Beautiful. This is an exciting limited-time-only shopping experience in celebration of BHG Beauty Hall’s first anniversary.

From 19 to 24 November, experience shopping in BHG Bugis in a new light. With neon lights and photo booths, a DIY sanitizer bar, an ice cream claw machine, and all-day high tea treats at The Marmalade Pantry Petite. Get out of your house at night for a change and register for a later shopping slot that ends at 11 pm! Snap some insta-worthy shots, grab exclusive beauty deals and goodies, and most importantly, be rewarded with up to $200 worth of cash vouchers!

Launch of The Marmalade Pantry Petite

BHG Bugis is giving you even more reasons to visit and hang around with the addition of
The Marmalade Pantry Petite, an in-house cafe. Located within BHG Bugis, the cafe is
integrated into the store as a perfect pit stop in the lifestyle destination, where shoppers can take a break from shopping to catch up with friends or grab a quick bite. As the saying goes, the way to a Singaporean’s heart is through good food at a photogenic hangout!

A casual dining spin-off and retail concept, The Marmalade Pantry Petite is an expansion
from its flagship brand, with a great selection of desserts such as tarts, sweet and savory
waffles, and sandwiches, served along with innovative drinks and freshly brewed coffee. Priced affordably from $4.50 onwards, the new range of quality, irresistible treats are specially created by The Marmalade Pantry’s team to cater to shoppers at BHG, a quick fuel
before and after their shopping dates. Make sure to grab one of The Marmalade Pantry
Petite’s delicious tarts which are all new and exclusive only to their BHG Bugis outlet! Look
out for limited-time-only beauty-themed menu sets, slated to launch soon, to commemorate upcoming brand/product launches at BHG Bugis!

More Than Just Shopping At BHG Bugis

Happy 1st Anniversary to BHG Singapore Beauty Hall!

From now till 19 November, purchase Priority Access Passes to All Things Beautiful to enjoy
irresistible deals and exclusive activities happening in-store from 10 am to 11 pm!

Tier 1: $1,000
– $1200 worth of beauty credits
– 2 x Early Access Tickets on 19th November 2021 (Friday)
– 1 x Afternoon Tea Set from The Marmalade Pantry Petite* (worth $54)
– Welcome Gift Pack

Tier 2: $500
– $575 worth of beauty credits
– 2 x Early Access Tickets on 19th November 2021 (Friday)
– 1 x Pastry Set from The Marmalade Pantry Petite* (worth $15)
– Welcome Gift Pack

Tier 3: $200
– $220 worth of beauty credits
– 2 x Early Access Tickets on 19th November 2021 (Friday)
– 1 x complimentary beverage from The Marmalade Pantry Petite* (worth up to
– Mystery Beauty Gift (worth over $650)
*Valid for dine-in or takeaway for 6 months from date of issuance.

Additionally, shoppers will also be receiving a beauty bag that includes iconic cult-favorite
beauty & wellness products (worth over $750) with a min. $600 nett spend*

Happy 1st Anniversary to BHG Singapore Beauty Hall!

Get your hands on the beauty passes as BHG Bugis will be rolling out numerous complimentary services for you to enjoy while you shop till your heart is content! Expect free demo, consultation, and even free makeup services by brands like Chanel, YSL, The History of Whoo, and Skinceuticals. How exciting is that?

What’s more, shoppers can commemorate this special shopping experience with a pal at the self-help photo booth (terms and conditions apply) which is complimentary for VIP pass holders.

After a long-deserving shopping therapy, treat yourself and your besties at the Bulla Ice Cream Claw Machines then customise your own scented hand sanitizer at the Walch sanitizer station.

Enjoy even more great deals with Atome’s buy-now-pay-later payment gateway. Be sure to join us for All Things Beautiful this November to enjoy the perks and many more
deals, exclusive to BHG Bugis!

New Lift & Learn Interactive Counters

Refreshing the way that shoppers can learn about products and get recommendations with
digitalization and automation, BHG is reintroducing Lift & Learn counters with new features
that enable shoppers to build their own beauty regime personalized to their beauty concerns and preferences.

Select the featured product that addresses your beauty concerns, lift it up and receive
recommendations customized to your needs via the interactive screen. Click on the featured products to compare and contrast different product sets and take home free samples for a complimentary obligation-free trial!

Whether you’re looking to find new products or simply curious about the technology, head on to the Lift & Learn counters to take a closer look at BHG’s next move towards a more
a user-friendly and personalized experience for shoppers!

Early access passes for All Things Beautiful will be on sale from now till 19 November. Visit
https://bhgsingapore.com.sg/collections/beauty-hall-unwrapped to book your passes now.

Connect With BHG

Website: www.bhgsingapore.com.sg
Facebook: www.facebook.com/BHG.sg
Instagram: www.instagram.com/bhg.sg

Read more about BHG Singapore here.

About BHG Singapore

BHG Singapore Pte Ltd is a department store in Singapore that has become synonymous with quality, value, and service. We currently operate five stores (and also offer e commerce), strategically located in the north, west, and central parts of Singapore with a total retail space of 220,000 sq. ft.

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