Hair loss from pandemic stress is REAL. Many of us have been losing as much as a fistful of hair this past year from physical and emotional stress. To those of you experiencing hair loss problems, Medavita, Italy’s leading brand for haircare treatments is here to solve just that. Their Lotion Concentrée series is known for its proven prowess to achieve notable effects in the last few decades.

MEDAVITA, founded in 1963 in Milan, believes in delivering utmost efficacy right away, without putting the scalp and hair at risk. What does this mean? It means they do not accept any compromises in their choice of ingredients: just natural essential oils and ultra-pure plant extracts that are selected with great care from all over the world. These are skillfully extracted and blended afterward.

Another philosophy of MEDAVITA is that humans perceive things through the senses of sight, smell, touch, hearing, and taste. As such, their products are highly sensorial – stimulating the olfactory, visual, and tactile perceptions.

What You Need To Know

Lotion Concentrée is all-natural and highly concentrated. It contains a multifunctional active complex of medicinal plant extracts. The exceptional concentration of arnica, rosemary, aloe, calamus, myrrh, cinnamon, ginger, galbanum, nutmeg, camphor – resulting in a reserve of anti-age ingredient and an elixir providing a source of vitality and energy for the scalp and the hair.

The process of producing Lotion Concentrée has used the same methods and timing over the years: the precious active ingredients it contains cannot be synthesized chemically but must be drawn from nature. To preserve their effectiveness, plant extracts are processed through a complicated procedure that requires exactly 55 days, and divided into three specific steps:

Step One

Amalgamation of components (without adding any other ingredients) which are divided into 2 groups:

• basic essences, from Aloe to Ginger

• mentholated Rosemary oil and activating balsamic ingredients

Step Two

The mixture is placed in vats to mature. The two mixtures are put together for the first time and left to soak for exactly 45 days. At the end of this maceration time, the majority of the mixture is discarded; if the timing is not right, the entire lot would have to be destroyed.

The final mixture is the liquid remaining after eliminating the cloudy part and the by-products that form during maceration. The product already has the characteristic clear amber colour of Lotion Concentrée, and the second inspection will reveal a degree of purity close to the final level.


Step Three

Final decantation takes another 10 days, beginning with final filtering. The result is a pure lotion ready for use. The process takes 2 months from start to finish as there are no machines that can speed up the process of making a natural essence. Nature supplies not only the ingredient but the instructions including methods and basic timing of the productive process.


Lotion Concentrée – Anti-hair loss intensive treatment pH 3.5 (100ml at $120, 13 vials of 6ml at $150)

Result of a unique and exclusive production process, this intensive treatment stimulates the capillary circulation and inhibits the enzymes responsible for the functional changes that cause hair loss. It contains an exclusive pool of powerful active ingredients of plant origin – Aloe, Ginger, Sedge, Camphor, Arnica, Galbanum, Rosemary, Cinnamon, Myrrh, Nutmeg – with vaso-active, antioxidant and oxygenating properties, which stimulates new growth, strengthens the anchorage system of hair into its follicle and lengthens the hair’s lifespan. This permits the ideal trophism of the bulb during its vital growth stage.

1. Following the application of the LOTION CONCENTRÉE Anti-hair loss treating shampoo, create sections with locks of hair measuring about 2 cm

  1. Apply lotion directly to the skin using the appropriate dispenser tip, accompanying the liquid with a slight pressure of the fingers, and proceeding to work all around the scalp in a sunburst pattern.
  2. Apply the rest of the contents of the phial to the areas most susceptible to hair loss.
  3. Massage gently with a circular motion starting at the back, side, and front and ending in the middle of the head to promote lymph drainage.
  4. Do not rinse.

Lotion Concentrée – Anti-hair loss treating shampoo pH 5.5 (250ml at $35)

The Lotion Concentrée Anti-hair loss treating shampoo pH 5.5 for women prevents weakening and subsequent falling out of hair with the help of active plant extracts of Achillea, Farfara, and China, which promote oxygenation and metabolic exchange. By combining these active plant origin ingredients, the anchorage system of hair into its follicle is reinforced, permitting ideal bulb trophism during the vital growth stage. On the other hand, the formation of a natural micro-sheath improves the hair’s strength, resistance, and combability, leaving it soft, shiny, and resistant to styling damage. This intensive treatment is enriched with Lotion Concentrée Naturalis Essentiae’s active ingredients pool.

A group of women volunteers aged 25 to 65 years old undertook clinical studies over the course of 6 weeks. 76% of the volunteers cited the increase in hair diameter and hair strength, decreased thinning, dandruff reduction, and re-growth of hair.


  1. Distribute 7-15 ml product (as appropriate to the hair type) all over the scalp, working from the caudal, lateral, and frontal regions towards the center of the head to promote lymphatic drainage.
  2. Massage gently with your fingertips and rinse thoroughly.
  3. Repeat application using 5-10 ml product and rinse thoroughly. Towel damp to pat off excess water and complete treatment with LOTION CONCENTRÉE Anti-hair loss* intensive treatment.

This product is intended for use during the intensive and prevention-maintenance phases of the Anti-hair loss* treatment, together with Lotion Concentrée Anti-hair loss* intensive treatment.

Where To Find Medavita Products:

[Facebook Live] Hair & Scalp Troubles Be Gone!

Been looking for THE hair product that works? Tune in to @singaporehomecooks on Fri, 23 Apr, 8pm to find out more about Medavita and Phyto.

Be prepared for an array of Hair Loss & Scalp treatment solutions including Phytonovathrix Shampoo, Medavita Hair Loss Treatment Ampoules, and many more at SPECIAL PROMO (many 1-for-1 bundles)!

Pamper your hair, scalp, and body this Friday on SHC!

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