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Grace Ng

Lenicc

Website: www.lenicc.com
Instagram: https://www.instagram.com/lenicceyewear
Facebook: https://www.facebook.com/Lenicceyewear

I am Grace, co-founder and creative director of Lenicc Pte Ltd. It is an eyewear brand which specialises in creating stylish medically-refined sunglasses for ladies. The essence of our brand mission is to empower new-age ladies with confidence, proper eye care protection knowledge and personalised style. We would like to equip ladies of today with the best ‘sunscreen‘ for their eyes!

I was working in the retail industry for about 13 years: front-end, back-end and the bridge between the two. I left the industry as a manager who heads the retail for mid high-end international and Asian brands. I had a few stints with law firms (IP and trademark) and chemistry industry.

Lenicc was set up to style and educate ladies to fuse their daily lifestyle wardrobe with the personalisation of their sunglasses. Our main mission is to be a point of eye care educational source for ladies who want to know more about how to style with sunglasses with their ensemble for different occasion and find out more on how to protect the eyes from (retina degeneration, skin cancer, delay creation of cataracts). To date, we have tested out the analytics for one of our educational feed on Instagram and it looked promising as the younger ladies (25-34 years old) are interested to know more about how the harmful sunrays are going to affect the eyes long term. We were invited to be part of Takashimaya’s event hall pop-up brand in Jan 2020 before the potent COVID-19 took centre-stage.

There are a few pain points to mention:

1) I don’t have much of a nose bridge to start with so getting a pair of premium acetate sunglasses was a challenge.

2) I have a soft spot for personalisation: I do that for my jewelry and skincare, to cater to my own personal needs and fit my lifestyle.

3) I sink into the belief that darker lens is better – Apparently it’s not totally true. It depends on the type of material and the appropriate coatings for the lens.

4) I suffered from constant headaches and sometimes dizziness after using a pair of sunglasses for a long time.

Hence, Lenicc Eyewear was born.