Etiqa Insurance Singapore, a leading insurance provider, has introduced an engaging 3D interactive display at Dhoby Ghaut MRT B3 transit hall, near Exit D, as a significant element of its latest ‘With You for the Ride’ brand campaign. This Out-of-Home (OOH) installation invites Singaporeans to embark on life’s undiscovered adventures with Etiqa as their reliable partner.
Strategically placed, this installation is just one element of their all-encompassing, multi-pronged campaign, presenting a comprehensive range of initiatives that cover both online and offline channels. It underscores Etiqa Insurance Singapore’s unwavering commitment to being ‘With You for the Ride,’ infusing a personal dimension into the realm of insurance. The aim is to spark a sense of adventure in the hearts of Singaporeans, encouraging them to delve into life’s myriad opportunities and embrace the thrill of unforeseen journeys. This approach makes it more relatable to the hopes and dreams of the people of Singapore.
Shirley Tan, the Chief Marketing Officer at Etiqa Insurance Singapore, emphasizes, “In a world full of uncertainties, Etiqa Insurance Singapore is more than just an insurance provider; we are ‘With Singaporeans for The Ride.’ Our new Out-of-Home installation at Dhoby Ghaut, the first of many exciting activities under our new brand campaign, serves as an invitation to all Singaporeans to embark on a journey of possibility with Etiqa Insurance Singapore as their trusted companion. We believe that together, we can transform life’s unexpected journey into one filled with excitement, further empowered by the security of knowing we have got you covered.”
Join the ‘With You for the Ride’ Social Media Contest for Exciting Prizes!
To mark the launch of their new campaign, Etiqa Insurance Singapore warmly invites the public to partake in their ‘With You for the Ride’ social media contest. Participants can engage in the fun by capturing a photo of themselves enjoying the interactive features of the installation and sharing it on Instagram using the tags @etiqasg and #WithYouForTheRide. By doing so, they stand a chance to win one of the 100 exclusive sets of Etiqa Insurance Singapore macarons.
The contest period spans from October 16th, 2023, to November 11th, 2023. For the full terms and conditions of the contest, please visit Etiqa Insurance Singapore’s Instagram page (@etiqasg).
The ‘With You for the Ride’ campaign is prominently showcased through various digital, social media, and out-of-home channels, including bus wraps, MRT stations, and cinemas across Singapore. For further insights into Etiqa Insurance Singapore’s ‘With You for The Ride’ campaign, visit https://www.etiqa.com.sg/withyou for more details.
About Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)
Protecting customers since 1961, Etiqa Insurance Singapore is a licensed life and general insurance company regulated by the Monetary Authority of Singapore (MAS) and governed by the Insurance Act. The local insurer is the Singapore operating entity of Etiqa Insurance Group – a leading insurance and takaful business in ASEAN offering life and general insurance and family and general takaful products through its agents, branches, offices and bancassurance network in the region. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile and ‘Very Strong’ capitalisation.
Etiqa is owned by Maybank Ageas Holdings Berhad, a joint venture company that combines local market knowledge with international insurance expertise. The company is 69% owned by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group with footprints across 16 countries and a heritage that spans over 190 years.