We all know that BreadTalk is known for its best-selling Floss buns! Guess what: BreadTalk is now launching a mystery bun. This is the FIRST of its kind recipe brought to you which continues to demonstrate the deeply-rooted creativity and innovation in the brand’s DNA! Due to overwhelming response, the mystery bun is now out-of-stock. It will be officially launched in October. (Date will be announced closer to launch) 

A staple in the diet of many in Asia, BreadTalk honours the art of bread-making by giving life to their novel creations since its inception. Incorporating natural ingredients, baking artistry and modern technology, the new concept store is the fruit of innovative product development efforts, and BreadTalk’s answer to the global call by consumers for more natural food options.

Now to 30th September, net the key ingredient used in the topping of this bun by taking part in the #GuessOurMysteryBun contest and stand to win one month’s supply of BreadTalk buns*! 

• “I am Big-headed”,
• “I am Crustacean” and
• “I turn red when heated”

To participate, look out for the contest post which will be posted on BreadTalk’s Facebook page on 16 September. Participants are to set their profiles to public and follow these steps:

(1) Like BreadTalk Singapore Facebook page;

(2) Comment on the designated contest post with your answer; and

(3) Like and Share the designated contest post

Five entries with the correct answer will be picked at random to win the prize*.

The mystery bun will be officially revealed at all BreadTalk stores island wide on October.(Date will be announced closer to launch). Put your taste buds to the test and walk into any BreadTalk store and net this mystery bun!

Allergan advice: crustacean, seafood, soybean and dairy.

For more information about BreadTalk, its contest and promotions, please visit  www.breadtalk.com.sg or BreadTalk’s Facebook Page.

*The prize comes in the form of BreadTalk Rewards card with three Bun Packages (worth a total of $55.80). Other contest terms and conditions apply.

About Breadtalk

BreadTalk is a distinctive, award-winning Singapore brand that has gained international appeal. It is renowned for the way it has revolutionised the culture of bread consumption with its visually appealing and creative products. BreadTalk has earned both industry and consumer recognition for its brand efforts. Its international brand accolades include its success at the prestigious World Retail Awards in 2014 in Paris; and clinching the London-based World Branding Awards for ‘’Brand of the Year’’ in the Bakery Category in 2014, 2016, 2017 and 2018. Other wins include consecutive accolades in the ‘’Five Star Diamond Brand Award’’ by the World Brand Laboratory in Shanghai; and it was voted by consumers as their “Top Brand’’ for Franchise and Bakery categories by the Influential Brands Awards in Singapore from 2013 to 2015.

About Breadtalk Group Limited

Founded as a bakery brand in Singapore in 2000 and listed on the SGX in 2003, BreadTalk has rapidly expanded to become an award-winning F&B Group that has established its mark on the world stage with its bakery, restaurant, food atrium and food concepts footprints.

With close to 1,000 retail stores spread across 16 countries, its brand portfolio comprises direct owned brands such as BreadTalk, Toast Box, Food Republic, Bread Society, Thye Moh Chan, The Icing Room and partner brands such as Din Tai Fung, Nayuki (奈雪), TaiGai (台盖), Sō Ramen, Song Fa Bak Kut Teh and Wu Pao Chun Bakery.

There are no products