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Balabala, the leading international children’s fashion brand, is thrilled to announce the grand opening of its second store in Singapore at VivoCity! Following the resounding success of its first store at Plaza Singapura, Balabala is expanding its reach to bring more families a delightful range of stylish, high-quality apparel, footwear, and accessories for kids aged 0 to 12.

Designed to make every day a celebration of childhood, Balabala’s trendy and comfortable pieces encourage little ones to express themselves with confidence while enjoying every adventure. 

The VivoCity store highlights four special collections tailored for kids aged 3 to 6 years.

Make waves with Balabala’s Oceanic Holiday Collection, designed for kids who are ready for sun-soaked adventures! Inspired by carefree days at the beach, this playful collection features fun prints, and vibrant colors that capture the joy of seaside escapades. These beach-inspired looks offer the perfect blend of comfort and style, allowing little ones to move freely and express their sunny personalities.

 

 

Big Style for Little Ones: Balabala arrives at VivoCity

Balabala Oceanic Holiday Collection

 

 

Balabala’s Premium Collection offers chic and stylish pieces designed for life’s special moments. Perfect for celebrations, family gatherings, or any occasion where your little one needs to shine, this collection blends comfort with sophistication. The Premium Collection ensures your child looks as stylish as they feel, making every moment a memory to treasure.

 

 

Big Style for Little Ones: Balabala arrives at VivoCity

Balabala Premium Collection

 

 

Celebrate the magic of the holidays with Balabala’s Christmas Collection — a festive lineup of stylish and comfortable pieces. Featuring joyful designs, vibrant colors, and playful details, these pieces are perfect for holiday parties, family gatherings, or simply celebrating the season in style. Let your little ones shine bright and create magical memories with outfits that combine and charm.

 

 

Big Style for Little Ones: Balabala arrives at VivoCity

Balabala Christmas Collection

 

 

Let your little superheroes gear up for adventure with Balabala’s Ultraman Collection! This collection features bold, adventurous designs inspired by the iconic Ultraman, perfect for action-packed days of fun and play. Whether they’re saving the day or simply exploring the world, these stylish and comfortable pieces will have them looking and feeling like the heroes they are!

 

 

Big Style for Little Ones: Balabala arrives at VivoCity

Balabala Ultraman Collection

 

 

Sign up for membership with any purchase (no minimum spending required) and start earning points immediately. Collect 100 points to enjoy 5% off regular-priced items, or reach 200 points to unlock 10% off your next purchase. Don’t miss out on this exciting opportunity to save while you shop!

In addition to this milestone in Singapore, Balabala proudly announces its first store opening at Pavilion Kuala Lumpur, marking an exciting step in its regional expansion into Malaysia. As Balabala continues to grow, families can look forward to stylish, comfortable, and playful fashion for their little ones. Head down to Balabala VivoCity today and let your kids explore a world of fashion made for fun, dressed for play!

 

 

About Balabala


Balabala believes every child is unique. Established in 2002, Balabala stands as a premier international brand in children’s apparel and footwear, committed to delivering superior quality and style crafted from functional fabrics. With a vast presence of over 4,800 stores worldwide, the brand has captured the hearts of customers across 30 countries and regions. Following its debut in Singapore at Plaza Singapura in 2023, Balabala is now set to open a second store at VivoCity. The diverse selection of apparel, footwear, and accessories aims to empower children to express themselves confidently while enjoying every moment of their childhood.

 

 

Read More by Voice of The Ladies Cue, Karin Lim