Among those more likely to consider cosmetic procedures after COVID-19, 7 in 10 report they are now more interested in straightening their teeth, while 2 in 5 say that video calls for work have made them more aware of their smiles.

New research commissioned by Invisalign Singapore – a subsidiary of Align Technology, makers of the Invisalign clear aligner system – unveils a rise in the number of Singaporeans considering cosmetic treatment due to the increased need to join video calls and feeling more self-conscious.

The “Zoom Phenomenon” and Achieving Healthy, Beautiful Smiles

Video calls in the work-from-home era have driven many Singaporeans to become more self-conscious about how they appear online, with a fair number visiting their dentist to ask about teeth straightening options. This trend has been dubbed by some dentists as the “Zoom Phenomenon”.

“I’m seeing more patients seeking options to improve their smile and crooked uneven teeth is definitely something that bothers them greatly. Whether it’s their smile, laughter, bite, or even the way they speak, Singaporeans are now seeing themselves more than ever before — and in real-time on screen in video calls. Video calls may be a strong motivating factor, but misaligned teeth and malocclusion can also have an adverse impact on patient’s daily lives and health, even affecting how they speak or eat,” said dentist Dr. Jerry Lim, Clinical Director at Orchard Scotts Dental.

In fact, a majority of respondents (77%) admitted that they think about improving their smiles — and it is not just out of vanity. Increased self-confidence (79%) was the most often cited benefit of a healthy and beautiful smile, above improving aesthetic appearances (63%), and better career and professional opportunities (42%). Notably, millennials (47%) were the most likely to seek better career opportunities from improving their smiles, higher than Gen X-ers (29%).

Straightening Your Teeth is Not That Straightforward

As Singaporeans seek to improve their smiles, medical professionals stress the importance of understanding differences in the treatment options available, especially as more consumers seek to straighten their teeth with clear aligners. While 3 in 4 Singaporeans believe that it is essential to get advice from a dentist on teeth straightening options, not everyone feels the same.

“Even though clear aligners may look the same, they don’t use the same material or technology. Invisalign clear aligners are the only system that have treated more than 9 million patients globally. Teeth straightening is not self-care that you can do on your own. It is a medical procedure, therefore ongoing supervision by a dentist is essential. If it’s not well treated, there are many possible adverse side effects on the teeth, gum and bone. Some treatment may only move the front teeth for aesthetic purpose. It is important to ensure that when the front teeth move, we are looking at how that impacts the posterior teeth so as not to negatively impact the overall bite for the patient,” said Dr. Hwang Yee Cheau, orthodontist at TP Dental Surgeons and adjunct associate professor at NUS Faculty of Dentistry.

Choosing the Right Teeth Straightening Solution for You

With nearly half of Singaporeans doing their own research into teeth straightening solutions, it is important that Singaporeans are able to effectively evaluate online information, identify potential risks and determine which treatments are doctor-directed. Solutions that are not supervised by doctors may pose risks to the patient, such as damage to roots of teeth, loosening of teeth, or gum recession.

Clear Aligner Checklist

To ascertain which teeth straightening procedure is fully supervised by dental experts, Singaporeans can look towards this checklist for guidance:

“Teeth straightening is a medical procedure that requires ongoing supervision of a trusted doctor from start to end. Invisalign patients benefit from the orthodontic knowledge and experience gained from the more than 9 million cases treated by Invisalign doctors. This enables us to define the optimal approach to specific tooth movements and case types. We believe that teeth straightening is not just a procedure that transforms your smile. It also has the potential of changing your life by improving self-confidence,” said Dr. Lionel Hui Bon Hoa, Senior Director, Clinical, Asia Pacific at Align Technology.

To find out more about Invisalign system or to find an Invisalign doctor in your area, please visit www.invisalign.com.

Survey Methodology

Align Technology commissioned KANTAR to conduct an online survey among 500 adults aged 18 to 44 in Singapore between 23 December 2020 to 10 January 2021.

About Align Technology, Inc. and the Invisalign System

Align Technology designs, manufactures and offers the Invisalign system, the most advanced clear aligner system in the world, iTero intraoral scanners and services, and exocad CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 200 thousand doctor customers, and is key to accessing Align’s 500 million consumer market opportunity worldwide. Align has helped doctors treat over 9.6 million patients with the Invisalign system and is driving the evolution in digital dentistry through the Align Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners.

Visit www.aligntech.com for more information.


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