Believe in the power of community. On some days when you feel big goals are impossible, or when you feel like giving up, you need to lean on your like-minded community. You can even “borrow” motivation, and in turn “return” with your own inspiring stories to pay it forward.

In this special column called the “TLC x Fempreneurs Series”, we will be featuring inspiring Female Entrepreneurs (Fempreneurs) in short. You will be able to have a sneak peek at their mindset and their daily habits.

Meet Angie Wong

Angie Wong is the warm-hearted individual who puts her heart and soul in helping others look good and feel good through her fashion line, JOOP and Occasion Boutique. She is a mother of 2 girls (10 years old and 17 years old) while running the fashion business for more than a decade.

Tell us a little about yourself.

Hi, I am Angie Wong. I am the Founder of JOOP and Occasion Boutique.

JOOP Boutique is a local ladies fashion brand, curating chic and timeless pieces to dress up our customers, enhancing their style and confidence!

What got you started on your business?

I personally love shopping, styling and dressing up during my early adulthood. My friends always meet me up to shop with them, pick apparels for them and dressing them up for their special occasion. It was very satisfying and I felt happy to see my friends looking fabulous after dress them up – that was how I found my passion and love in fashion and making one beautiful and confident!

Both my sister and I always travel and shop together when we are overseas, and we enjoy styling, hence we started our brand JOOP together.

What were some difficulties you faced in your life and how did you overcome them?

Market changes are very challenging, the business have to act and change fast according to the market and we really have to improvise accordingly to market changes always!

What excites you most about your industry?

Planning and prepping new collection, and how to make our customers look even better and feel fabulous everyday! Our love for fashion has kept our passion going despite the challenges faced in the fast-paced industry.

Do you admire any fashion icon? 

Yes, I love Audrey Hepburn and Coco Chanel. Totally classy and elegant!

Do you have any word of advice for other ladies who are starting their business / starting to pursue their dream?

Nothing is impossible! You can make your dream comes true, you just need to do it!

Don’t give up easily, there’s always a solution for everything. Stay focus, be positive, and don’t be afraid to try!

What are you grateful for? How do you juggle between your commitments?

Thankful to have very a understanding and supportive family, having an amazing team of staffs who are with me for many years, and a group of very positive and supportive girlfriends sharing so much idea with me always!

As for my work, I always organise and prioritise my work, pre-plan my work in advance, so that I have time for family and friends.

What do you do in your free time as self care? How do you unwind?

Having quality time with dearest family and friends! ❤️

Let us know more about what you do!

JOOP, a Singapore homegrown brand, offers the latest fashion trend in dressing today’s modern and style conscious ladies since 2002. With 5 retail outlets in Singapore, is known for its versatility, timeless and smart casual designs, which are perfect work and chic for fun weekend too! Be spoilt for choices as we bring in new collection weekly in different colours and styles, for you to refresh and create a new look weekly!

I started Occasion Boutique in 2009 when our customers were looking for bridesmaid dresses, formal dresses for special events and occasions.

In 2017, JOVET by JOOP was born, and the focus was on online and ASEAN market.

Enjoy Online Shopping!

Shop online at www.jovet.com.sg and enjoy $10 OFF with $50 spend with promo code <JOOP10OFF> at your safe and comfortable home.

Connect with Angie!

Instagram: https://www.instagram.com/angiejoop


Website: http://www.jovet.com.sg
Instagram: https://www.instagram.com/joopboutique
Facebook: https://www.facebook.com/JOOPsg

Please note that retail shops are closed from 7 April onwards.

Anchorpoint Shopping Centre
370 Alexandra Road, #01-28, Anchorpoint Shopping Centre
Singapore 159953

Jurong Point Shopping Centre
1 Jurong West Central 2, #03-64, Jurong Point Shopping Centre
Singapore 648886

Marina Square
6 Raffles Boulevard, #02-312, Marina Square
Singapore 039594

1 Harbourfront Walk, #02-233, VivoCity
Singapore 098585

White Sands Mall
1 Pasir Ris Street 3, #01-09, White Sands Mall
Singapore 518457

Occasion Boutique

Website: http://www.occasion.com.sg/
Instagram: https://www.instagram.com/occasionboutique
Facebook: https://www.facebook.com/Occasionboutique

Marina Square
6 Raffles Boulevard, #02-312, Marina Square
Singapore 039594

Are you a Fempreneur too?

Connect with us – we’d love to feature you! Say hi to us at hello@theladiescue.com or reach out to us via our social media.

Read TLC x Fempreneur Series: