Studies have shown that over 50% of sensitivity sufferers report signs of gum problems globally.²  I am one of them. I visited the dentist almost 3 months ago and learnt that I am suffering from receding gums. This means the margin of my gum tissue that surrounds my teeth is worn away, exposing more of my teeth and for some others, the teeth’s root.

As Singaporeans, teeth sensitivity and gum problems are prevalent dental conditions. Sensitivity, followed closely by gingivitis or gum are the most common dental problems. It is said that over 1 in 3 suffers from sensitive teeth and over 1 in 4 encounters gum problems.³ 

Dentists have also recognised a close link between these two symptoms. Receding gums are one of the main causes of tooth sensitivity, and the most common cause of receding gums is gum disease. When dentine inside teeth is exposed, and revealing tiny holes inside it, it can affect the nerve inside the tooth leading to sensitivity.

I learnt from my dentist during my visit that one of the main contributions to my gum problem is the fact that I did not have the right teeth brushing technique. Over time, this habit leads to poor oral hygiene and plaque would form. Plaque that is not removed by twice-daily brushing can build up on the teeth and cause soreness, inflammation, and even bleeding when brushing or flossing. Dentists agree that both these symptoms need attention and their patients would benefit from taking control of the two problems as soon as possible. 

“More and more patients suffer from tooth sensitivity and gum problems. These two problems affect each other and need to be addressed together. The new Sensodyne Sensitivity & Gum is recommended because it has dual benefits that deals with both sensitive teeth and gum problems, which is great news for patients,” said Dr. Eric Lee, member of the Taiwan Dental Association.

Sensitive teeth and gum health are two common dental problems that can now be relieved in one solution with Sensodyne Sensitivity & Gum toothpaste. Sensodyne Sensitivity & Gum is a new dual-action toothpaste to address two common dental problems – tooth sensitivity and gum problems – with one effective solution.

Solving two oral problems with one dual action toothpaste .

The all-new Sensodyne Sensitivity & Gum toothpaste has been clinically proven to relieve sensitivity and improve gum health¹. Its dual action formula works to actively build a layer over sensitive areas to protect against sensitivity, whilst targeting and removing plaque bacteria that can cause swollen bleeding gums and other gum issues.

Use Sensodyne Sensitivity & Gum daily to protect your teeth and gum

With daily use, these two common dental problems can be taken under control, based on dentists’ recommendations. Sensodyne Sensitivity & Gum, also available in Whitening, is now retailing at local pharmacies and supermarkets at $9.50.

1. GSK data on file. Clinical study RH02026.

2. GSK data on file. Ipsos, Incidence data from 19 markets globally, 2016

3. GSK data on file. Expert Performance Tracking Report, Sept – Oct 2017

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