This July, I had the privilege of joining the Singapore Retailers Association (SRA) on a learning journey to Shenzhen. The goal? To see first-hand how some of China’s most innovative companies are integrating technology, creativity, and culture into their retail strategies and to bring back insights that could inspire transformation in Singapore’s retail scene.

I must say — Shenzhen did not disappoint. In just a few days, I felt like I had stepped into the future of retail, where innovation is not just a buzzword but part of daily operations.

Key Visits & Lessons That Inspired Me

1. Kaledo Mall — The Content-Driven Mall Experience

Kaledo Mall, jointly operated by Kaledo Project Excellence Business and Super Pixel Company, really opened my eyes to how malls can move away from purely traditional retail operations. Their lightweight expansion and operations team focuses on content-led experiences, creating a retail space that constantly evolves and draws repeat visits. We have also visited other malls which I had learnt a lot on how the operation of a shopping mall works and what their challenges were!

2. Pagoda & 百果园 (Bai Guo Yuan) — Digitalisation in Fresh Produce

Fresh fruit retail may sound simple, but Pagoda proved that it can be a sophisticated, tech-driven business.

During our visit, we saw how they leverage advanced data analytics to monitor everything from inventory levels to customer buying patterns in real time. This allows them to optimise stock replenishment, reduce waste from spoilage, and ensure that customers always get the freshest produce possible. Beyond operations, their use of digital tools also enhances the customer experience, from personalised promotions to easy checkout processes. What stood out to me was how their model drives not just efficiency, but also stronger sales through precise, data-informed decision-making.

It was a powerful reminder that digitalisation isn’t just for high-tech products or luxury goods; even humble bananas, berries, and other perishable items with short shelf lives can benefit immensely from technology. Pagoda’s approach demonstrates that when innovation meets tradition, it can completely transform how an industry operates.

3. BYD — Values That Drive a Global Brand

At BYD, I was deeply impressed by their mastery of vertical integration in electric vehicle manufacturing.

Unlike many companies that rely heavily on third-party suppliers, BYD controls nearly every stage of production, from battery technology and electronic components to final assembly. This level of integration not only ensures quality and consistency but also gives them the agility to innovate quickly and respond to market demands faster than competitors.

What truly stood out was how their four core values — competition, pragmatism, passion, and innovation — were not just inspiring words on a wall. They were woven into every process, decision, and interaction we observed. Employees embodied a competitive spirit that drives excellence, a pragmatic approach to solving challenges, a visible passion for their craft, and an unwavering commitment to innovation.

Walking through their facilities, it became clear that these values fuel both their operational success and their global leadership in the electric vehicle industry. BYD is not only building cars; they’re building a future powered by vision, discipline, and purpose.

4. Tencent — Culture as the Foundation of Innovation

Tencent’s approach to business was the most fascinating and eye-opening for me.

They view their employees not just as staff but as internal customers, placing a strong emphasis on their well-being, growth, and creativity. This philosophy goes far beyond the usual corporate perks — it’s about creating an environment where people feel valued, inspired, and empowered to do their best work.

From the way workspaces are designed to foster collaboration, to the resources provided for personal and professional development, every detail reflects a deep understanding that people are the foundation of innovation. By making employees feel like stakeholders in the company’s success, Tencent builds a culture of trust and loyalty that fuels creativity and bold ideas.

It’s a powerful reminder that in any business — whether in tech, retail, or beyond — groundbreaking innovation doesn’t just come from cutting-edge technology or large budgets. It starts with people who are motivated, supported, and given the freedom to think differently. Tencent’s example shows that when you invest in your team, you invest in the future of your company.

5. Kingdee — Enterprise Solutions for Transformation

Kingdee is a leading provider of enterprise software solutions that empower retailers to embark on a complete digital transformation journey. Their platforms go beyond basic operational tools. They integrate finance, supply chain, customer relationship management, and analytics into one seamless ecosystem. By digitising core business processes, Kingdee enables retailers to make faster, data-driven decisions, improve operational efficiency, and respond quickly to market changes. This holistic approach not only streamlines workflows but also gives management a clear, real-time view of the entire business, paving the way for sustainable growth and innovation in today’s competitive retail landscape.

6. DJI — Technology Meets Creativity

DJI drones aren’t just limited to stunning aerial photography; their potential stretches far beyond capturing beautiful shots. At the sharing, I saw firsthand how drones are being leveraged to transform marketing strategies, streamline logistics, and create immersive retail experiences that engage customers in entirely new ways. Watching these innovations made me realize that drones could be integrated creatively into future events, not just to film, but to deliver interactive experiences, showcase products from unique perspectives, or even handle light logistics during large-scale gatherings. I left inspired, imagining the possibilities of blending technology, storytelling, and event design to captivate audiences like never before.

7. 永丰源 Yong Feng Yuan

One of my favourite takeaways from 永丰源 was their philosophy:

• Learn craftsmanship from Japan — continuous improvement.

• Learn industry from Germany — simplify complexity.

• Learn branding from the UK — maximise value.

• Create products true to self — 60% Chinese culture, 40% modern lifestyle.

This blend of tradition and innovation is something I believe every business can reflect on. Don’t you agree that what they receive helped them become who they are?

Summary

While the visits were insightful, the conversations in between were just as valuable. I met experienced retail leaders, exchanged ideas, and even discussed potential collaborations. Trips like this remind me how relationships fuel opportunities! The trip was an inspiration to think bigger, act faster, and innovate smarter. I returned with a notebook full of ideas and a deeper appreciation for how culture and technology can transform retail.

If you’re a retailer or entrepreneur who wants to be part of such future-focused learning journeys, I’d love to have you join us next time.

📩 Email me at melissa.wee@theladiescue.com if you are interested!

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