SATISFYINGLY MEATY. SURPRISINGLY PLANT.
FIRST PRIDE, Southeast Asia’s leading plant-based food innovators under Tyson Foods, has launched two new products in Singapore, the Plant-BasedCrispy Nuggets and Plant-Based Popcorn Bites. Furthermore, FIRST PRIDE’s two mainstay products, the Plant-Based Crispy Strips and Plant-Based Spicy Nuggets will receive a new look with updated packaging.
All products deliver on FIRST PRIDE’s promise to offer plant-based proteins that, while made of plants, are so meaty and juicy, that even a carnivore like the T-Rex believes it’s actual meat. FIRST PRIDE’s loveable carnivorous mascot Tony the T-Rex is the perfect embodiment of the mind-changing experience you’ll get from the first bite of FIRST PRIDE plant-based products — symbolising how those averse to plant-based will discover a new taste sensation. Enter the NuggetVerse with Tony the T-Rex here.
Zero Meat, Maximum Satisfaction
Through their trademarked “IntraPlant Tech” blend of wheat, soy and citrus fibre, FIRST PRIDE recreates the delicious meaty textures and flavours, without the use of actual meat. Together with their innovative three-step coating method of battering, pre-dusting and breading, FIRST PRIDE guarantees a natural crispiness and crunch in every bite with the trifecta of delightful texture, crispy exterior and juicy interior.
In 2021, FIRST PRIDE’s Snack Series bagged the Product Launch of the Year award at the
annual FMCG Asia Awards hosted by Retail Asia, which celebrates the most outstanding FMCG companies around Asia Pacific that have shown exemplary performance with their innovative products and initiatives. That same year, FIRST PRIDE’s Crispy Nuggets was also voted by the public as the Best Plant-based Meat in Root the Future, Thailand’s largest plant-based/vegan & sustainability community.
Plant-Based Crispy Nuggets [NEW]
If it tastes like chicken, it must be FIRST PRIDE’s Crispy Nuggets! Crispy on the outside and juicy on the inside, our new plant-based nuggets are perfect for small meals, snack time and guilt-free good times.
Plant-Based Popcorn Bites [NEW]
It’s just like what you have at the movies, but better! FIRST PRIDE’s new Popcorn Bites are reinforced with the three-step coating innovation using real popcorn flakes to enhance maximum crispiness and flavour in every bite.
Plant-Based Spicy Nuggets
Add a spicy, healthy crunch to your meal or snack. FIRST PRIDE’s signature Spicy Nuggets come cloaked in a mouth-watering herb & spice mix, making these chunky and almost ‘meaty’ bites perfect for indulging, sans the guilt.
Plant-Based Crispy Strips
FIRST PRIDE’s Crispy Strips feature fillets coated with a flavourful crisp batter that tastes good with just about everything – with a salad, in a wrap or simply on its own! Enjoy them to your heart’s content knowing that you’re getting plenty of protein and fiber, minus the meat and cholesterol.
All products under FIRST PRIDE’s Green Series come with a high fibre and protein content, are 100% Halal-certified and contain no preservatives, flavour enhancer, meat or trans-fat.
About FIRST PRIDE
Backed by Tyson Foods, one of the world’s largest protein providers, FIRST PRIDE was
founded to break the “boring plant food” stereotype with the belief that a healthier protein source does not necessarily come with a compromise. Offering a range of innovative products, FIRST PRIDE is proof that plant-based proteins can, too, deliver on both taste and quality, catering to the palates and lifestyles of today.