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On January 29, 2024, global apparel retailer UNIQLO held a showcase to unveil their 2024 Spring/Summer LifeWear lineup. Designed with life’s needs in mind, this season’s LifeWear takes inspiration from different lifestyles featuring soft washes of colour, gentle and natural materials, functional and comfortable designs to lighten your everyday.

Ease into Lightness with UNIQLO 2024 Spring/Summer

Ease into Lightness with UNIQLO 2024 Spring/Summer

2024 Spring/Summer Season Preview Event Highlights

The UNIQLO 2024 Spring/Summer season preview, held at ION Art Gallery, featured an immersive showcase for us to have a first peek into the upcoming season’s product offerings featuring new fabrications, silhouettes, and quintessentials presented in the familiar settings of everyday life.

Ease into Lightness with UNIQLO 2024 Spring/Summer

Uniqlo’s train concept for their 2024 Spring/Summer Season Showcase@ION Art Gallery

Overview of 2024 Spring/Summer Showcase

We went on our journey at a train station installation that echoes the everyday life of a commuter. Stylings feature everyday wearable outfits that enable you to move around with ease, spotlighting a mix of urban and casual sporty items featuring Sports Utility Wear and trendy utilitarian bottoms with timeless essential items.

Lightness in Lifestyle

We got a glimpse of the stories behind 10 best-selling UNIQLO Essentials, such as the viral Round Mini Shoulder Bag known and loved for its functionality and versatility. Celebrating our all-time favourite wardrobe staple, we learnt about the extensive offerings of UNIQLO T-shirts including new silhouettes added to the lineup this season.

Ease into Lightness with UNIQLO 2024 Spring/Summer

Uniqlo’s showcase within the train installation

Showcasing functional UNIQLO pieces, we are invited to step into a train cabin to discover workwear that enables you to cope with Singapore’s hot and humid weather and be on the go in comfort. Delivering functional lightness and unmistakable ease with clean and modern neutral colours.

Lightness in Function

Key fabric innovations include Miracle Air, an amazingly light, machine washable, and easy-to-care for material for a stress-free comfortable fit and ease of movement. Layer over AIRism that feels smooth and silky on your skin, optimal for sweat absorption and fast drying functionality, keeping you fresh all day. For sunny days, don pieces with UV protection to protect your skin against 90% of harmful UV rays.

Lightness in Texture

Focusing on textures, the lineup features premium fabrics perfect for tropical weather, from light, high-quality natural materials, such as premium linen made of 100% European flax to linen blend in multiple iterations including effortless co-ord sets.

Ease into Lightness with UNIQLO 2024 Spring/Summer

Uniqlo’s showcase of their best selling T-shirts in different materials

Ease into Lightness with LifeWear Essentials this Spring/Summer Season

New and updated LifeWear essentials feature transitional pieces in elevated silhouettes and expanded colourways as you transit through your day-to-day. Functional pieces featuring fabric innovations like Miracle Air, AIRism, and UV Protection take you from work to play and all life scenarios with comfort and ease. Natural linen materials and lightweight cotton make layering a breeze, adding dimension and textures to the season’s outfits seamlessly with accessories. For more dimensional looks, you can incorporate details to your outfit like lace, embroidery, crochet, and mesh from apparel to accessories.

 View the UNIQLO 2024 Spring/Summer catalogue online for more information: https://www.uniqlo.com/sg/en/contents/feature/lifewear-collection/ 

About UNIQLO LifeWear

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.

About UNIQLO and Fast Retailing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.13 trillion yen for the 2021 fiscal year ending August 31, 2021 (US $19.4 billion, calculated in yen using the end of August 2021 rate of $1 = 109.9 yen),

Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer. UNIQLO continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has a total of more than 2,300 stores across the world, including Japan, Asia, Europe and North America.

In 2010 UNIQLO established a social business in Bangladesh together with the Grameen Bank and currently there are more than 15 Grameen-UNIQLO
stores, mostly located in Dhaka. With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

Read More by Voice of The Ladies Cue, Lindy Wong
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